Internet Marketing | 4th Edition

Debra Zahay/Mary Lou Roberts
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Access until March 9, 2027
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Access until September 10, 2026
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Buy Paperback : Internet Marketing ISBN: 9780357033883
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Available Study Tools

MindTap for Zahay/Roberts' Internet Marketing, 1 term Instant Access

MindTap for Zahay/Roberts' Internet Marketing, 1 term Instant Access

ISBN-13: 9798214502212
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About This Product

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.