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Financial Accounting: The Impact on Decision Makers 10th Edition

Gary A. Porter | Curtis L. Norton

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FINANCIAL ACCOUNTING: THE IMPACT ON DECISION MAKERS 10th Edition, makes it easy to demonstrate that accounting is a powerful tool for business decision-making by going beyond debits and credits. For example, journal entries require students to demonstrate the balance sheet and income statement impact of transactions, helping students see how business events ultimately impact the financial statements. In addition to exposing students to annual reports of highly recognizable companies such as Nike, Porter’s exclusive Ratio Decision-Model provides students with a framework for reading and interpreting financial statements. This edition uses a new modular organization and is available in multiple formats including the CengageNOW™v2, online learning solution.

Gary A. Porter, Drake University

Dr. Gary A. Porter earned his M.B.A. and Ph.D. degrees from the University of Colorado. Throughout his career, Dr. Porter has taught at several universities, including San Diego State; Loyola University Chicago; and the University of Montana. He has also served as a department chair. He is currently Distinguished Lecturer at Drake University. Widely published and the recipient of numerous teaching awards, Dr. Porter has conducted workshops on introductory accounting education and corporate financial reporting, has worked as a staff accountant with Deloitte & Touche, and has actively served the Illinois CPA Society, American Accounting Association, and Financial Executives International.

Curtis L. Norton, Arizona State University

Dr. Curtis L. Norton received his Ph.D. from Arizona State University and an M.B.A. from the University of South Dakota. He is currently Clinical Professor of Accounting at Arizona State University. As Professor of Accounting at Northern Illinois University for more than 30 years, Dr. Norton earned the University Excellence Teaching Award and has published in The Accounting Review, The Journal of Accounting Education, CPA Journal, and many other professional journals. A member of the American Accounting Association and Financial Executives International, he also consults and conducts training for private and governmental authorities, banks, and utilities.

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  • THE TRANSACTION ANALYSIS MODEL HELPS STUDENTS SEE THE EFFECTS AN ECONOMIC EVENT HAS ON THE ACCOUNTING EQUATION AND FINANCIAL STATEMENTS. The Journal Entry Analysis shows both the journal entry and the transaction-effects equation in one integrated notation, allowing for a clear view of how transactions affect the balance sheet and better communicates the relationship between the net income and stockholder's equity. The model asks students to be able to state the event, understand the accounts used and how they're impacted, understand how to apply debit/credit rules to journalizing, know what effect transactions will have on the accounting equation and, ultimately, on the financial statements. This model is extended into the end of chapter questions and CengageNOWv2™ with questions that measure students' understanding of the effects of transactions they're asked to record.
  • FINANCIAL DECISION FRAMEWORK EMPHASIZES RELEVANCE, ANALYSIS AND BUSINESS DECISIONS. This framework teaches students to identify relevant information and analyze it to make better business decisions. The two-part framework includes a Ratio Decision Model and a Business Decision Model. Models help students hone their analysis and decision-making skills using real company information in a relevant, applicable context. The models extend into end-of-chapter question and CengageNOWv2™ so students not only learn these models for making financial decisions, but also apply them in practice.
  • REAL DATA TO PREPARE STUDENTS FOR THE REAL WORLD. Porter/Norton takes students through recognizable companies and their real financial data and business strategies, imparting students with real-life experience and a model to hone the skills necessary to making important decisions. Real company information is used throughout the narrative and end-of-chapter activities.
  • FOCUS ON HIGHLY RECOGNIZABLE FIRMS. Focus on highly recognizable firm such as Nike in each chapter draw students into the chapter by demonstrating how accounting drives value.

Financial Accounting: The Impact on Decision Makers


1. Accounting as a Form of Communication.
2. Financial Statements and the Annual Report.
3. Processing Accounting Information.
4. Income Measurement and Accrual Accounting.
5. Inventories and Cost of Goods Sold.
6. Cash and Internal Control.
7. Receivables and Investments.
8. Operating Assets: Property, Plant, and Equipment, and Intangibles.
9. Current Liabilities, Contingencies, and the Time Value of Money.
10. Long-Term Liabilities.
11. Stockholders' Equity.
12. The Statement of Cash Flows.
13. Financial Statement Analysis.
Appendix A. International Financial Reporting Standards.
Appendix B. Excerpts from Chipotle's Form 10-K.
Appendix C. Excerpts from Panera Bread's Form 10-K.

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