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  • STARTING AT $16.99

  • ISBN-10: 1305806166
  • ISBN-13: 9781305806160
  • STARTING AT $23.99

  • ISBN-10: 1285176812
  • ISBN-13: 9781285176819
  • Bookstore Wholesale Price $81.75
  • RETAIL $108.95

Overview

Comprehensive and packed with rich illustrations, EXPLORING TYPOGRAPHY, 2ND EDITION provides a well-researched, authoritative introduction to typography that explores the varied uses of type in historical and contemporary visual communications. Coverage examines how type is classified and examines the physical components of letters and rules of legibility, readability, and style. This edition reviews creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Coverage examines designing type for mobile devices and showcases best practices across print and digital media. Practical applications give students experience working by hand with type design.

Tova Rabinowitz, University of Illinois

Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.
  • Relevant and practical, EXPLORING TYPOGRAPHY, 2e examines how choices in type can affect a reader's ability to "receive" information.
  • A wide assortment of illustrative examples, imagery, and charts support each idea and bring clarity to typographic concepts.
  • Simple and concise explanations based on the practical concerns of working designers ensure readers gain a thorough knowledge and understanding.
  • Study questions, exercises, and assignments enable readers to sharpen their skills and put key principles to work as they design their own visual projects.
  • Blending traditional typography with digital applications, the text delivers thorough, up-to-date coverage in a well-organized, well-designed presentation.
  • Extremely reader friendly, the text provides a visually oriented, straightforward presentation that students can readily understand.

Exploring Typography

TABLE OF CONTENTS

1. History of Type.
2. Physical Attributes of Type.
3. Type Family Classification.
4. Legibility and Readability.
5. Layout Design Aspects.
6. Using Grids.
7. Type in a Digital Environment.
8. Designing Type.
9. Creative Message-Making.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Web Site

ISBN: 9781285176840
This Instructor Companion Sites providesepassword-protected resources to help you facilitate your course: an instructor's manual, syllabus, lesson plans, and PowerPoint® lecture slides. To access this Companion Site, please visit www.cengage.com/delmar and search by ISBN.