eTextbook: MKTG, 12th Edition - 9780357685891 - Cengage

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Charles W. Lamb/Joe F. Hair/Carl McDaniel

Copyright 2019 | {{checkPublicationMessage('Published', '2020-07-27T00:00:00+0000')}}

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Copyright 2019 | {{checkPublicationMessage('Published', '2020-07-27T00:00:00+0000')}}

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Access until October 29, 2026

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Access until April 27, 2027

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Copyright 2019 | {{checkPublicationMessage('Published', '2020-07-27T00:00:00+0000')}}

View as Instructor

Access until October 29, 2026

{{getPriceWithCurrency("76.99", "$")}}

Access until April 27, 2027

{{getPriceWithCurrency("105.99", "$")}}

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EPUB EBK: MKTG