Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your Business Communication course. BCOM 9 features new content on business communication in an increasingly digital world, including additional information and emphasis on virtual teams. Expanded discussion of active listening and the perceptual process are also included. A new APA style card is also included for student reference in this edition.
