eTextbook: Advertising and Integrated Brand Promotion, 7th Edition - 9780357690710 - Cengage

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Thomas O'Guinn/Chris Allen/Richard J. Semenik/Angeline Close Scheinbaum

Copyright 2015 | {{checkPublicationMessage('Published', '2021-01-04T00:00:00+0000')}}

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Copyright 2015 | {{checkPublicationMessage('Published', '2021-01-04T00:00:00+0000')}}

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Copyright 2015 | {{checkPublicationMessage('Published', '2021-01-04T00:00:00+0000')}}

View as Instructor

Access until November 2, 2026

{{getPriceWithCurrency("76.99", "$")}}

Access until May 1, 2027

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EPUB EBK: ADVERTISING/INTEGRAT ED BRND PRMTN