eTextbook: Advertising and Integrated Brand Promotion | 7th Edition

Thomas O'Guinn/Chris Allen/Richard J. Semenik/Angeline Close Scheinbaum
Product cover for   Edition by Thomas O'Guinn/Chris Allen/Richard J. Semenik/Angeline Close Scheinbaum
Copyright 2015 | {{checkPublicationMessage('Published', '2021-01-04T00:00:00+0000')}}
Product cover for   Edition by Thomas O'Guinn/Chris Allen/Richard J. Semenik/Angeline Close Scheinbaum
Copyright 2015 | {{checkPublicationMessage('Published', '2021-01-04T00:00:00+0000')}}
Access until July 10, 2026
{{getPriceWithCurrency("68.99", "$")}}
Access until January 6, 2027
{{getPriceWithCurrency("94.99", "$")}}

About This Product

EPUB EBK: ADVERTISING/INTEGRAT ED BRND PRMTN