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Give your students a new mind-set, strong skills, and the power to make things happen as you introduce entrepreneurship and small business management with the unique approach found only in Gartner/Bellamy's ENTERPRISE. The book clearly demonstrates how every individual can be an entrepreneur or enterpriser. The authors purposefully replace potentially intimidating words such as "entrepreneur" and "manager" with "enterprise" and "enterpriser." The text encourages readers to think of themselves as enterprisers--those who take initiative to organize a project despite complications or risks. This unique text moves beyond most entrepreneurship texts that focus simply on getting into business. Instead, the book explores a variety of topics using three levels of analysis--the person, business, and environment. The text emphasizes both the many ethical issues enterprisers face day-to-day as well as the numerous global opportunities. With the help of memorable cases and practical exercises, students travel through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills readers need for success in any venture or career option, including goal setting, persuasion, negotiation, and networking. Students develop an enterprising mind-set with the ability to identify entrepreneurial opportunities in a wide variety of situations.

William B. Gartner, Clemson University

William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurial Leadership at Clemson University. He received his B.A., M.B.A., and Ph.D. from the University of Washington. Prior to joining Clemson University, he taught at the University of Virginia, Georgetown University, San Francisco State University, and the University of Southern California. In 2005, he received the FSF-NUTEK Award, an international award for outstanding accomplishments in entrepreneurship and small business research. He is a research fellow at Entrepreneurship and Small Business Research Institute (ESBRI) in Stockholm, Sweden, and on the board of advisors for the International Danish Entrepreneurship Academy (IDEA). Professor Gartner co-founded the Entrepreneurship Research Consortium, which initiated and manages the Panel Study of Entrepreneurial Dynamics (PSED). Dr. Gartner has published in JOURNAL OF BUSINESS VENTURING, ENTREPRENEURSHIP THEORY AND PRACTICE, the ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF MANAGEMENT, SMALL BUSINESS ECONOMICS, and the JOURNAL OF SMALL BUSINESS MANAGEMENT. He has received funding from the Kauffman Foundation, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Pacific Gas and Electric Company, the National Endowment for the Arts, and others. His research explores how enterprisers identify opportunities, solve startup problems, and successfully launch new businesses. He is furthering the study of entrepreneurial narrative.

Marlene G. Bellamy,

Marlene G. Bellamy formed Writeline Associates in 1990, after 13 years as an investment and corporate banker. She has applied her finance experience to the academic and corporate arenas, collaborating with authors and publishers on 15 major college and graduate-level business textbooks and related educational materials. Her contributions include chapters; special features such as chapter-opening vignettes, practitioner and investor interviews, boxes, and case studies; and instructor's manuals for corporate finance, investing, marketing, management, introduction to business, and personal finance textbooks. She also provided corporate communication services in finance, marketing, and technology to units of Deloitte & Touche LLP, for which she co-authored annual reports on the software industry; wrote and edited several technology-oriented newsletters; and prepared marketing communications materials. She lives in La Jolla, California and received her B.A. from Smith College and MBA from Boston College.
  • Emphasis on basics in early chapters provides solid foundation and skills for success: The initial chapters within this unique book emphasize a basic approach to the world of enterprise and entrepreneurship, giving students the solid understanding to move ahead. Chapter 3, in particular, focuses on the most critical activities for today's enterprisers.
  • Enterprisers' Video Cases bring actual enterprise experiences to life: Dynamic, memorable Enterprisers' Video Cases in every chapter with corresponding Discussion Questions demonstrate, first-hand, how actual entrepreneurs apply and benefit from the Enterprise Model.
  • "Enterprising Ethics" and "An Enterprising World" features emphasize today's challenges and global opportunities: Intriguing "Enterprising Ethics" and "An Enterprising World" boxes throughout the text keep a consistent emphasis on the ethical issues and global possibilities confronting and reshaping the role of today's enterpriser and enterprises.
  • Unique topics examine what it takes to become an enterpriser: Numerous chapters within this book, such as Discovering Opportunities (Chapter 6), Feasibility (Chapter 7), and The Enterprising Mind (Chapter 12), delve into the heart of what it takes in today's business world to become a successful entrepreneur.
  • Variety of exercises and Web applications put concepts into practice: Engaging cases and hands-on exercises and applications, such as "Applying What You've Learned" and "Enterprisers on the Web," give students plenty of exciting opportunities to put the book's concepts into practice.
1. Enterprise: Creating a Framework for Success.
2. Enterprisers.
3. Enterprising Fundamentals.
4. What Is an Enterprise?
5. The Legal and Regulatory Environment of Business.
6. Discovering Opportunities.
7. Feasibility.
8. Business Plans and Planning.
9. Pathways to Enterprise Creation.
10. Purchasing a Business.
11. Franchising.
12. The Enterprising Mind.
13. Branding and Marketing: Refining and Telling the Enterprise's Story.
14. Sales, Place, Price, and Service: Engaging Your Customers.
15. Finding Resources.
16. Monitoring Financial Resources.
17. Managing People.
18. Managing the Enterprise.
19. Personal and Business Transition.
20. Creating and Growing the Social Enterprise.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133457665
  • ISBN-13: 9781133457664
  • STARTING AT $24.99

  • STARTING AT $159.99

  • ISBN-10: 0324130856
  • ISBN-13: 9780324130850
  • Bookstore Wholesale Price $250.50
  • RETAIL $333.95

"book . . . provides the soundest, most complete information that I've ever seen regarding the actual nuts and bolts of starting, growing, and developing a business enterprise. It is eminently readable; the students will like it; and they will learn and benefit from it. It is simply the best book I've ever read on the subject of how to REALLY start a business and succeed in that business."

"Finally a textbook that takes students out of the classroom and into the real business world. This text follows the career changes today's businesspeople are experiencing. Careers are no longer limited to one job, but a lifetime of change--from employee, to manager, to small business owner, to selling the business and becoming a consultant."

"This text does take a fresh approach to a basic topic. The concept of the enterpriser and the fact that we are all enterprisers is unique. The use of examples from current business successes and failures helps add to the interest level of the chapters and to understanding the business planning process. It would be ideal for a first level entrepreneurship course."

"It integrates three level of analysis in a very novel manner while at the same time it incorporates the dynamic nature of business right from inception and growth to transition. This textbook moves from the conventional approach to entrepreneurship as a unique 'lifestyle' for a chosen few to a prospect of every individual being an entrepreneur/ enterpriser."

"This is the text for you if you want to give your students a realistic feel for starting and operating a business. The chapters do an excellent job of taking the students through the mental and physical steps necessary to start and manage a successful business enterprise and they do so in an interesting and straight-forward manner."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


WebTutor™ on Blackboard® Instant Access Code

ISBN: 9780324789782

Enterprise Online Instant Access Code

ISBN: 9780324828832

WebTutor™ on WebCT™ Instant Access Code

ISBN: 9780324789805


WebTutor™ on Blackboard® Instant Access Code

ISBN: 9780324789782
Improve your grades with WebTutor™ online review and test prep tools.

Enterprise Online Instant Access Code

ISBN: 9780324828832

WebTutor™ on WebCT™ Instant Access Code

ISBN: 9780324789805
Improve your grades with WebTutor™ online review and test prep tools.