Skip to Content
school
Student
arrow_drop_down
I am a...
school
Student
local_library
Instructor
account_balance
Institutional Leader
school
Student
arrow_drop_down
I am a...
school
Student
local_library
Instructor
account_balance
Institutional Leader
Home
Products
keyboard_arrow_up
eBooks
Search by title, author or ISBN
Online learning platforms
MindTap, WebAssign, and more
Cengage Unlimited
Get access to all Cengage course materials for one low price
Activate product
Access your course materials
Resources
keyboard_arrow_up
Get the Cengage Read app
Read or listen to textbooks on the go
Become a campus ambassador
Get work experience and build connections
Contact
{{selectedCatalog ? selectedCatalog : 'Search as...'}}
arrow_drop_down
error
Please select an option
Search Our [[catalog]] Catalog
search
error
Too long query
shopping_cart
Access:
days
Total:
I'm ready to check out
search
menu
help
Contact support
Talk to our support team
Language
US
SIGN IN
school
Student
arrow_drop_down
I am a...
school
Student
local_library
Instructor
account_balance
Institutional Leader
Language
US
SIGN IN
Home
Products
keyboard_arrow_up
eBooks
Search by title, author or ISBN
Online learning platforms
MindTap, WebAssign, and more
Cengage Unlimited
Get access to all Cengage course materials for one low price
Activate product
Access your course materials
Resources
keyboard_arrow_up
Get the Cengage Read app
Read or listen to textbooks on the go
Become a campus ambassador
Get work experience and build connections
Contact
Support
keyboard_arrow_up
Contact support
Talk to our support team
{{selectedCatalog ? selectedCatalog : 'Search as...'}}
arrow_drop_down
error
Please select an option
error
Too long query
Search Our [[catalog]] Catalog
search
eBook: Marketing
Strategy
|
6th Edition
O. C. Ferrell/Michael Hartline
Copyright 2014 | {{checkPublicationMessage('Published', '2012-12-20T00:00:00+0000')}}
View as Instructor
eBook/Textbook
from
$68.99
Copyright 2014 | {{checkPublicationMessage('Published', '2012-12-20T00:00:00+0000')}}
View as Instructor
Access the eBook
{{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "$")}}
{{getPriceWithCurrency("68.99", "$")}}
ISBN: 9781285677316
Tell me about Cengage eBooks
Access until June 10, 2026
{{getPriceWithCurrency("68.99", "$")}}
Access until December 7, 2026
{{getPriceWithCurrency("94.99", "$")}}
ADD TO CART
About This Product
E-BOOK: MARKETING STRATEGY
