eBook: Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 5th Edition - 9781305481282 - Cengage

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Donald Parente/Kirsten Strausbaugh-Hutchinson

Copyright 2015 | {{checkPublicationMessage('Published', '2014-08-01T00:00:00+0000')}}

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Copyright 2015 | {{checkPublicationMessage('Published', '2014-08-01T00:00:00+0000')}}

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Copyright 2015 | {{checkPublicationMessage('Published', '2014-08-01T00:00:00+0000')}}

View as Instructor

Access until November 19, 2026

{{getPriceWithCurrency("76.99", "$")}}

Access until May 18, 2027

{{getPriceWithCurrency("105.99", "$")}}

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E-BOOK: ADVERTISING CAMPAIGN S TRAT A GDE