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CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship in today’s dynamic business environment.
- The Third Edition includes extensive new and updated content on key topics, including the forms corporate entrepreneurship can take, entrepreneurship at different levels of management, entrepreneurial strategy, entrepreneurship in nonprofit and public organizations, and more.
- The text presents interesting new material reflecting the latest research and trends in a variety of areas, including the reasons firms engage in corporate venturing, associations between these motives and venture performance, "best practices" of innovative companies, reward systems and their role in corporate innovation, and how to deal with failed innovation projects.
- Abundant new insights throughout the text help students understand essential aspects of entrepreneurship and innovation, including how to manage entrepreneurship and overcome obstacles to entrepreneurial behavior in established organizations; how human resource management systems, organizational structure, culture, and control systems must complement one another to foster innovation; and the importance of a sound technology strategy.
- New tools and discussions help students to explore relevant business theory and its practical, real-world applications, including organizing resources to support entrepreneurial initiatives, managing corporate venture capital investments, and conducting an entrepreneurial health audit within an organization.
- The current edition features an updated approach to several topics based on reader feedback, including a streamlined treatment of how to measure and monitor companies' levels of entrepreneurship, a new guide to putting together a corporate venture plan, and 15 new or revised "Innovator's Notebook" features, with examples of corporate entrepreneurship in practice and associated discussion questions.
- A casemap for instructors identifies excellent cases that can be used in conjunction with key chapters or topical areas in the book in order to explore key issues in greater depth; provide compelling, relevant, and realistic examples; and help students appreciate the practical applications of the course material.
- The popular "Innovator's Notebook" feature describes successful strategies employed by actual corporations to support entrepreneurship, providing students with interesting and highly relevant real-world examples to reinforce the chapter material.
- The experienced author team uses an engaging, reader-friendly style while providing detailed, actionable answers to the "what," "how," "where," and "who" questions related to entrepreneurship strategies and innovation practices.
- In addition to traditional entrepreneurship, the text features coverage of new business development within existing organizations, as well as alternative forms of corporate venturing and innovation and how they work together, giving students a broad-based perspective to prepare them for success in today's diverse business climate.
- A highly effective organizational structure, with chapters and sections based on a summary model of the corporate entrepreneurship process, makes it easy to develop an effective course plan and pace while introducing students to the exciting, emerging field of corporate entrepreneurship and innovation. This comprehensive model also gives students a useful "road map" for successful corporate entrepreneurship and innovation in corporate, government, and non-profit organizations.
1. The New Entrepreneurial Imperative.
2. The Unique Nature of Corporate Entrepreneurship.
3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity.
4. The Forms of Corporate Entrepreneurship.
5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations.
Part II: CREATING THE ENTREPRENEURIAL ORGANIZATION.
6. Human Resources in the Entrepreneurial Organization: The Creative Individual.
7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective.
8. Corporate Strategy and Entrepreneurship.
9. Structuring the Company for Entrepreneurship.
10. Developing an Entrepreneurial Culture.
Part III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE.
11. Constraints on Entrepreneurial Performance.
12. Leading the Entrepreneurial Organization.
13. Assessing Entrepreneurial Performance.
14. Control and Entrepreneurial Activity.
15. Sustaining Entrepreneurial Performance in the 21st Century Organization.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.