Contemporary Marketing | 17th Edition

MindTap Marketing for Boone/Kurtz's Contemporary Marketing, 17th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.

MindTapV2.0 Contemporary Marketing, 17th Edition, is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie-cutter into cutting-edge, apathy into engagement, and memorizers into higher-level thinkers. Once your students understand the concepts in theory, get them to go beyond definitions to see marketing in action. Concept Checks in the reader help students ensure they’re understanding concepts as they go, and help you ensure they’re prepared and know the basics before coming to class. Challenging, scenario-based assignments that bring the concepts to life, like the You Make the Decision activities, help you move students beyond the basics so they can apply what they’re learning. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real-time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course.