Through ongoing research into students' workflows and preferences, CB from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative experience – all at an affordable price. With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, CB engages students of all generations and learning styles, and integrates seamlessly into your Consumer Behavior Course. CB 8 features updated data, examples, and feature boxes, including a new feature on technology and consumers.
