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Business Communication: In Person, In Print, Online 10th Edition

Amy Newman

  • Published
  • Previous Editions 2015
  • 560 Pages
Starting At 99.00 See pricing and ISBN options


Prepare students to become successful employees and leaders with the realistic approach to communication found in BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. This book covers the most important business communication concepts in detail and within the context of how communication actually happens in organizations today. Company examples and situations keep students engaged while demonstrating how principles work in the real world. In addition to core written and oral communication skills, students learn to navigate complex relationships and use current, sophisticated technologies. Students also become skilled in creating PowerPoint® decks, managing their online reputation with LinkedIn and other tools, engaging customers using social media, leading web meetings and conference calls, and more. Self-reflection questions throughout the book help readers develop a deeper understanding of themselves and how to communicate to reach personal and professional goals.

Amy Newman, Cornell University

Amy Newman specializes in business communication at the Cornell University School of Hotel Administration. As a senior lecturer, she teaches two required communication courses: a freshman business writing and oral communication class and an upper-level persuasive communication class. Newman also teaches a graduate-level management communication course and an elective, Corporate Communication, which focuses on communication strategy, crisis communication, and social media. Newman served an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies, such as Canon, Reuters, Scholastic, and MCI. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services, and entertainment companies. A graduate of Cornell University and Milano, Newman is author of several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. She has developed several multimedia company scenarios to accompany the book, has created an interactive tool for managing speech anxiety, and maintains a blog:
  • REFLECTIVE QUESTIONS CHALLENGE STUDENTS TO DEVELOP A DEEPER UNDERSTANDING OF THEMSELVES. Found throughout the book and identified with an “Emotional Intelligence” icon, these Reflection Questions provide opportunity for self-assessment in each chapter. Additional reflective end-of-chapter exercises help students see how their own communication style, preferences, and activities affect their approach with others.
  • GREATER EMPHASIS ON COMMUNICATING AS A LEADER HELPS STUDENTS DEVELOP MORE SOPHISTICATED COMMUNICATION SKILLS. This edition provides more guidance on key communication skills, such as listening with empathy, giving and receiving performance feedback, turning down a job candidate, declining a job offer, apologizing in a crisis situation, and managing speech anxiety.
  • NEW APPROACH TO DIVERSITY AND INCLUSION IN THE UNITED STATES EXPANDS ON CONCEPTS TO BETTER PREPARE STUDENTS. This new content, found in the Team and Intercultural Communication chapter, broadens and reframes concepts of diversity and inclusion to address diversity of thought and "bringing your whole self to work." With this approach, students develop a better understanding of how to manage complex relationships.
  • ADDITIONAL INSTRUCTION DEMONSTRATES HOW TO MAXIMIZE POWERPOINT® REPORTS. This edition’s Writing the Report chapter is now reorganized to focus on designing and formatting text-based reports and decks, including those in PowerPoint®.
  • NEW TIMELY EXAMPLES FROM REAL COMPANIES KEEP STUDENTS ENGAGED. Fresh, new examples drawn from companies familiar to students are used throughout this edition. Students learn from the successes and failures of SeaWorld, General Motors, Gap, Google, DiGiorno Pizza, and many others.
  • UPDATED COMMUNICATION RESEARCH REFLECTS THE LATEST DEVELOPMENTS IN THE FIELD. Students examine trusted research from contemporary sources that emphasizes new information on social media in business, updated information about intranets and wikis, the use of instant messaging, and infographics.
  • REVISED COMMUNICATION MODEL IS MORE STRATEGIC AND LESS LINEAR. This new communication model incorporates the complexity of today’s communication, including organizational culture, legal considerations, and ethics. It is now more consistent with terms used throughout the text.
  • COMPLETELY REVISED CONTENT DETAILS HOW TO CONSTRUCT BAD-NEWS MESSAGES. This new presentation on how to create bad-new messaging adds depth around organizational context and audience analysis and describes a continuum approach, rather than the indirect/direct dichotomy.
  • AN INSTRUCTOR BLOG HELPS KEEPS YOUR COURSE CONTENT UP-TO-DATE. You can make your course more relevant and engaging by covering topics during class or assigning homework. The instructor blog (at offers relevant news stories related to each chapter topic. Updated at least three times a week, the blog describes a current news story, offers links for additional reading, and lists discussion questions and assignments.
  • UPDATED COVERAGE OF COMMUNICATION TECHNOLOGY INTEGRATES CONTENT ON TODAY’S SOCIAL MEDIA AND OTHER COMMUNICATION TOOLS. Building on core written and oral communication skills, this edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create effective PowerPoint® decks, manage their online reputation with Linkedin and other tools, engage customers using social media, lead web meetings and conference calls, and more.
  • REAL-WORLD EXAMPLES DEMONSTRATE MEANINGFUL APPLICATIONS OF WHAT STUDENTS ARE LEARNING. Interesting current examples are sprinkled liberally throughout each chapter to provide relevance and stimulate interest. In addition, chapter openers include stories from today’s mass media.
  • "TOPICS OF INTEREST" MARGIN NOTES IDENTIFY HIGHLY RELEVANT BUSINESS COMMUNICATION ISSUES. This edition’s new "Topics of interest" include communication technologies, international communication, ethics in communication, and emotional intelligence.
  • VARIED, ENGAGING EXERCISES PROVIDE ESSENTIAL PRACTICE. End-of-chapter exercises use a variety of communication media and offer many options for you to assign to your students, including longer assignments for homework and shorter in-class activities. Expanded end-of-chapter exercises include company scenarios that help students develop skills that will assist in future jobs.
  • THE 3PS (PURPOSE, PROCESS, PRODUCT) MODEL AND INTERESTING MODEL DOCUMENTS HELPS STUDENTS ANALYZE A BUSINESS SITUATION. This proven model helps students determine the specific communication strategies and steps required and prepare the most effective business communication format to address the situation. Solutions to the end-of-chapter exercises and the 3Ps are offered in the Instructor's Manual. Examples of each major writing task help students learn the many types of writing in print and online. These writing models provide marginal callouts with detailed writing instructions.
  • MINDTAP® provides engaging content, integrated resources like Aplia assignments and YouSeeU video exercises, and ample communication skills practice to prepare students to be effective communicators in a modern workplace. MindTap® for Business Communication is thoughtfully organized into a learning path that includes readings, activities, and assessment content to ensure that students are building communication skills for career success. Visit
1. Understanding Business Communication.
2. Team and Intercultural Communication.
3. Interpersonal Communication Skills.
4. The Writing Process.
5. Improving Your Writing Style.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
9. Planning the Report and Managing Data.
10. Writing the Report.
11. Oral Presentations.
12. Employment Communication.
Reference Manual A: Language Arts Basics.
Reference Manual B: Formatting Business Documents.
Reference Manual C: Common Types of Business Reports.
Reference Manual D: Glossary.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305630262
  • ISBN-13: 9781305630260
  • Bookstore Wholesale Price $99.00
  • RETAIL $99.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337127213
  • ISBN-13: 9781337127219
  • Bookstore Wholesale Price $99.25
  • RETAIL $131.95

  • ISBN-10: 1305938356
  • ISBN-13: 9781305938359
  • Bookstore Wholesale Price $264.50
  • RETAIL $351.95

Textbook Only Options

Traditional eBook and Print Options

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  • STARTING AT $67.49

  • ISBN-10: 133752297X
  • ISBN-13: 9781337522977
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  • ISBN-10: 1305500644
  • ISBN-13: 9781305500648
  • Bookstore Wholesale Price $254.50
  • RETAIL $338.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Companion Website

ISBN: 9781305500662
Find everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via Access and download PowerPoint® presentations, images, instructor’s manual, videos, and more.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305500693
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.