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AMERICAN MEDIA HISTORY, THIRD EDITION, is a lively, engaging text that focuses on the development of the American media and its impact on society. Each chapter centers on the development of a particular medium. The narrative incorporates brief biographies of important media figures, first-person accounts of experiences with the media, and primary materials to keep students engrossed in the content.
- Chapter 11 looks at the history of advertising and its social, economic, and political impact.
- Chapter 12, The Media, Nixon and Crises in Credibility, focuses on the Nixon Years (Vietnam and Watergate).
- New material and social media coverage including Facebook, Twitter, and YouTube is included in Chapter 14.
- A box feature entitled "American Snapshots" includes four to five paragraphs of first-person accounts and quotes from common individuals talking about their experiences with the media.
- American Media Classic boxes are now included.
- Materials focus on the ethnic and alternative press in the Information Age and the impact of mega media mergers on the future of media and democracy.
- Primary source materials from media and historical archives in each chapter, as well as the new American Snapshots, give students a sense of time and context.
- Each chapter tells the story of a medium's development and focuses on the major figures involved.
- The author includes unique discussion of each medium's impact on the social and political structure of America.
- Updated Chapter 13, The Media and National Crises, focuses on the presidency up until now.
- Includes stories of more modern heroes/technological wizards that have ushered in the fourth technological revolution. Chapter 14 considers the accomplishments of Charles Babbage, John Vincent Atanasoff, Clifford Berry, Bill Gates, Mark Zuckerberg and Steve Jobs, among others.
- One the most complete histories of the computer and the story of the Internet. New coverage follows the evolution of social networking in cyberspace, including MySpace, Facebook, Twitter, Second Life and YouTube.
- Profiles of influential media figures include Rosser Reeves, Lee Clow, Paul Conrad, Ted Turner, Matt Drudge, and Mark Zuckerberg.
2. The Press and the Revolution.
3. The Press and the Founding of a Nation.
4. A Press for the Masses.
5. A Divided Nation, A Divided Media.
6. The Yellow Press and the Times.
7. Magazines, Muckraking, and Public Relations.
8. American Film.
9. Radio and Its Promises.
10. Television: Progress and Problems.
11. Advertising and the Selling of Products and Presidents.
12. The Media, Nixon and the Crises in Credibility.
13. The Media and National Crises.
14. The Internet Revolution and the Information Explosion.