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WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for almost fifty years. Its frequently updated revisions, including the tenth edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational and children's formats; and drama and sitcoms. It also presents basic information the writer needs on production techniques, demographics, copyright, and career opportunities.
- Updated examples are oriented to the college-age reader and include contemporary news events; music script/log examples with current top performers and hits; and references to Internet social sites.
- New and updated material on writing for the Internet includes commentary from writers and directors with examples of their work; an examination of the convergence of the Internet with other distribution technologies; and expert analysis of how new technologies are applicable to the Internet.
- Hilliard has added additional information on demographics and psychographics for students planning to enter the advertising and public relations fields during a period of slow economy.
- New storyboards on topics including cell phone GPS and automobiles.
- New coverage examines the use of high-tech techniques and high-tech products in commercials, such as color, sound, and movement in new Toyota spots, and a spoof by a military reenactment unit.
- Sample scripts from current and well-known radio and television productions provide models that are familiar and therefore more effective as teaching devices.
- Coverage of the Internet is updated to reflect the most recent developments and is integrated throughout the text (where appropriate).
- Updated examples throughout the text keep the materials current to ensure that students understand the relevancy of what they are studying.
- Addition of new and current commercial scripts provides contemporary, relevant examples that motivate meaningful study.
- Thorough coverage of core topics includes an overview of mass media and basic elements of production; an overview of format and style; and writing techniques for a variety of traditional and new media formats. The text addresses all key format subject areas that students and other readers are most likely to encounter.
- The text presents an outline of the basic principles of production so that students have an understanding of the medium for which they are writing.
- Professional opportunities in commercials, copywriting, news, corporate media, playwriting, and other writing fields are discussed.
- Chapter 10 on drama includes thorough and insightful coverage on writing screenplays.
2. Basic Elements of Production.
3. Format and Style.
4. Commercials and Announcements.
5. News and Sports.
6. Features, Documentaries, and Reality Programs.
7. Interviews and Talk Programs.
8. Music, Variety, and Comedy.
9. Corporate, Educational, and Children's Programs.
10. The Play.
11. Professional Opportunities.
"If a student was interested in understanding all the facets of scriptwriting in today's marketplace, Hilliard's text provides the best information and examples than any other text."
"I would say it is great introductory text for learning the formats and styles of writing many different styles of video and radio."
"Hilliard's text is useful, resourceful, and it saves me a lot of time when I need to prepare for class."
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Online Instructor's Manual
The design of the Instructor's Manual is based on Problem Based Learning (PBL) criteria and is the binding element for curriculum structure, the writing examples, and expectations as related to student presentations in a classroom learning context. Writing students make materials for presentation and must experience the presentation of their materials in order to complete their own developmental journey for their work. This Instructor's Manual is designed to help the teacher and student connect the writing and presentation experience to the text. It includes chapter outlines, lecture suggestions, and test questions.