Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?


WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for almost fifty years. Its frequently updated revisions, including the tenth edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational and children's formats; and drama and sitcoms. It also presents basic information the writer needs on production techniques, demographics, copyright, and career opportunities.

Robert L. Hilliard, Emerson College, Emeritus

Robert L. Hilliard has been Dean of Graduate Studies and Dean of Continuing Education and taught, in addition to media writing, courses such as Media Programming, The Media and the Holocaust,, Communication Law, and Pictures of Protest. He has served as Chief of the Public Broadcasting Branch of the Federal Communications Commission and Chair of the Federal Interagency Media Committee for the White House. A frequent lecturer on media and education on all continents, Dr. Hilliard is the author or co-author of more than thirty books, including several leading media texts. Among his recent books are HOLLYWOOD SPEAKS OUT: PICTURES THAT DARED TO PROTEST REAL WORLD ISSUES and, with co-author Michael Keith, THE BROADCAST CENTURY AND BEYOND: A HISTORY OF AMERICAN RADIO AND TELEVISION, DIRTY DISCOURSE: SEX AND INDECENCY IN BROADCASTING, and THE QUIETED VOICE: THE RISE AND DEMISE OF LOCALISM IN AMERICAN BROADCASTING. He is also a published novelist and produced playwright.
  • Updated examples are oriented to the college-age reader and include contemporary news events; music script/log examples with current top performers and hits; and references to Internet social sites.
  • New and updated material on writing for the Internet includes commentary from writers and directors with examples of their work; an examination of the convergence of the Internet with other distribution technologies; and expert analysis of how new technologies are applicable to the Internet.
  • Hilliard has added additional information on demographics and psychographics for students planning to enter the advertising and public relations fields during a period of slow economy.
  • New storyboards on topics including cell phone GPS and automobiles.
  • New coverage examines the use of high-tech techniques and high-tech products in commercials, such as color, sound, and movement in new Toyota spots, and a spoof by a military reenactment unit.
  • Sample scripts from current and well-known radio and television productions provide models that are familiar and therefore more effective as teaching devices.
  • Coverage of the Internet is updated to reflect the most recent developments and is integrated throughout the text (where appropriate).
  • Updated examples throughout the text keep the materials current to ensure that students understand the relevancy of what they are studying.
  • Addition of new and current commercial scripts provides contemporary, relevant examples that motivate meaningful study.
  • Thorough coverage of core topics includes an overview of mass media and basic elements of production; an overview of format and style; and writing techniques for a variety of traditional and new media formats. The text addresses all key format subject areas that students and other readers are most likely to encounter.
  • The text presents an outline of the basic principles of production so that students have an understanding of the medium for which they are writing.
  • Professional opportunities in commercials, copywriting, news, corporate media, playwriting, and other writing fields are discussed.
  • Chapter 10 on drama includes thorough and insightful coverage on writing screenplays.
1. The Mass Media.
2. Basic Elements of Production.
3. Format and Style.
4. Commercials and Announcements.
5. News and Sports.
6. Features, Documentaries, and Reality Programs.
7. Interviews and Talk Programs.
8. Music, Variety, and Comedy.
9. Corporate, Educational, and Children's Programs.
10. The Play.
11. Professional Opportunities.

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 1133782787
  • ISBN-13: 9781133782780
  • STARTING AT $20.49

  • STARTING AT $38.49

  • ISBN-10: 1439082715
  • ISBN-13: 9781439082713
  • Bookstore Wholesale Price $182.00
  • RETAIL $241.95

"If a student was interested in understanding all the facets of scriptwriting in today's marketplace, Hilliard's text provides the best information and examples than any other text."

"I would say it is great introductory text for learning the formats and styles of writing many different styles of video and radio."

"Hilliard's text is useful, resourceful, and it saves me a lot of time when I need to prepare for class."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Online Instructor's Manual

ISBN: 9781285764320
The design of the Instructor's Manual is based on Problem Based Learning (PBL) criteria and is the binding element for curriculum structure, the writing examples, and expectations as related to student presentations in a classroom learning context. Writing students make materials for presentation and must experience the presentation of their materials in order to complete their own developmental journey for their work. This Instructor's Manual is designed to help the teacher and student connect the writing and presentation experience to the text. It includes chapter outlines, lecture suggestions, and test questions.