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Web Design: Introductory 4th Edition

Gary B. Shelly, Jennifer T. Campbell

  • Published
  • Previous Editions 2009, 2006, 2002
  • 264 Pages


WEB DESIGN: INTRODUCTORY, 4th Edition teaches students to balance target audience expectations, sound design principles and technical considerations to create successful Web sites. Written for an introductory course, the text offers a variety of engaging hands-on activities at the end of each chapter that test comprehension, build Web research skills, develop design awareness and provoke critical thinking of current issues in technology. WEB DESIGN: INTRODUCTORY, 4th Edition reveals useful design concepts written in a clear and engaging style.

Gary B. Shelly,

Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years.

Jennifer T. Campbell,

In addition to co-authoring DISCOVERING COMPUTERS, Jennifer T. Campbell has written several other leading technology texts, including DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT® EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT® OFFICE 2007 COMPANION, and MICROSOFT® OFFICE QUICK REFERENCE POCKET GUIDE. Ms. Campbell has served integral roles in computer textbook publishing as an editor, author, and marketing manager. She holds a B.A. in English from The College of William and Mary.
  • Content has been updated to ensure the most up to date coverage of user driven connectivity and information sharing through social media, cloud computing, web linking and more!
  • New design layout and enhanced look deliver content in a visually engaging format.
  • Coverage of mobile device usage and its implications on Web design help students stay connected to the most current changes in the mobile world.
  • NEW! "Trends" end of chapter exercises challenge students to apply new technology and web trends learned and how they affect the evolution of Web design through a series of engaging exercises.
  • Uses real-world examples and up-to-date design tools to illustrate the basic concepts and principles of good Web design.
  • Encourages students to apply Web design concepts through multiple hands-on Your Turn activities located throughout each chapter for additional reinforcement.
  • Enriches chapter topics with Q&A elements, Design Tips, and @Source online references, keeping lessons engaging and fun.
  • Provokes independent critical thinking as students research, analyze, and report on real-world Web design issues through the @Issue, Hands On, and Team Approach end-of-chapter exercises.
  • Provides a running case study of Web design concepts as students plan and create their own Web sites.
1. The Environment and the Tools.
2. Web Publishing Fundamentals.
3. Planning a Successful Web Site: Part 1.
4. Planning a Successful Web Site: Part 2.
5. Typography and Images.
6. Multimedia and interactivity Elements.
7. Promoting and Maintaining a Web Site.
Appendix A: Design Tips.
Appendix B: HTML Quick Reference.
Appendix C: Cascading Style Sheets (CSS).

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  • ISBN-10: 113368100X
  • ISBN-13: 9781133681007
  • STARTING AT $17.99

  • STARTING AT $28.49

  • ISBN-10: 0538482400
  • ISBN-13: 9780538482400
  • Bookstore Wholesale Price $135.00
  • RETAIL $179.95