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Herbert Zettl draws on his expertise and field experience to bring you the seventh edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video.

Herbert Zettl, San Francisco State University (Emeritus)

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, Zettl was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences, Northern California Chapter. He is also a member of the Broadcast Legends of the NATAS Northern California Chapter. Lecturing extensively at universities and professional broadcast institutions both in the United States and abroad, Zettl has presented key papers at a variety of national and international communication conventions. He is the author of VIDEO BASICS, TELEVISION PRODUCTION HANDBOOK and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide, and he also developed an interactive DVD-ROM -- Zettl's VideoLab 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.
  • All chapters of this edition have been updated and, wherever necessary, the text streamlined and the concepts clarified.
  • High-definition video (HDV) was eliminated because it has been replaced by true high-definition television (HDTV) even in small consumer camcorders.
  • Some of the content in Chapter 3 (Image Formation and Digital Video) has been rearranged and some eliminated to make this admittedly demanding chapter as painless as possible for the reader.
  • Super HDTV scanning modes, normally used for digital cinema, are introduced.
  • DSLR cameras and some mounting equipment are now discussed.
  • 3D video is explained in Chapter 4 (Video Camera) and Chapter 6 (Looking Through the Viewfinder).
  • LED lighting equipment and its studio use have been added.
  • Tapeless recording media and nonlinear editing are stressed throughout the text.
  • All chapters have been updated and streamlined and the concepts clarified. To explain some of the often-puzzling terminology of digital television and the various scanning systems, Chapter 3 explores the major differences between the scanning, sampling, and compression standards of digital television (DTV), high-definition video (HDV), and high-definition television (HDTV).
  • To provide students with practical real-world information, Chapter 12 emphasizes nonlinear recording procedures and post-production procedures over linear editing.
  • A fully updated art and photo program includes new and revised diagrams and photos of the latest equipment and new locations. For example, analog and digital signals as well as the sampling process are illustrated with new graphics in Chapter 3, and sound waveforms are explained and illustrated in Chapter 7.
  • Updated discussions and illustrations of the latest technologies and innovations, including tapeless cameras, new field units, digital audio equipment, and the latest lighting instruments (such as LED lights), are discussed in Chapter 8. Compositional needs for the various aspect ratios are covered in Chapters 6 and 9.
  • Herb Zettl draws from his expertise as an Emmy award-winning producer, director, and innovator in the field of television and video production to bring students the most technically accurate, current, and authoritative text for the Video or Television Production course. The text is streamlined so that its content can be taught in a single semester.
  • The term "video" is used throughout the text (as a more inclusive term than "television") to encompass today's productions for non-broadcast purposes, without distinguishing commercial from non-commercial productions or highly artistic creations from standard programming.
  • The text emphasizes the convergence of field and studio production, provides a more practical introduction to the video industry by covering new issues such as budgeting and scheduling as well as creativity and storytelling, and presents the production process within a simplified framework.
  • The emphasis on aesthetics, extensively featured throughout the text, helps students understand the "why" and "how" of achieving high-quality video and audio effects.
  • Providing constant visual support to the concepts and applications, the text features more than 250 photos and diagrams updated to include the latest technology. Script samples in a variety of formats, as well as scripts that have been marked up by a director, expose students to this essential step in production.
  • Exercises based on Zettl's award-winning VIDEOLAB 4.0 DVD-ROM are integrated within the text. Using demonstrations and guided practice to teach students the basics of the video production process, the program illustrates basic concepts that are explained in the text (linked via an icon in the margin) and can be used as preparation for lecture or lab sessions.
  • VIDEO BASICS acknowledges that digital video is now an established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use.
1. Production Process.
2. Production Team: Who Does What When?
3. Image Formation and Digital Video.
4. Video Camera.
5. Operating the Camera.
6. Looking Through the Viewfinder.
7. Audio and Sound Control.
8. Light, Color, and Lighting.
9. Graphics and Effects.
10. Switcher and Switching.
11. Video Recording.
12. Postproduction: Linear and Nonlinear Editing.
13. Editing Principles.
14. Production Environment: Studio.
15. Production Environment: Field, and Synthetic.
16. Talent, Clothing, and Makeup.
17. Putting It All Together: Directing.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133974031
  • ISBN-13: 9781133974031
  • STARTING AT $20.49

  • STARTING AT $38.49

  • ISBN-10: 1111344469
  • ISBN-13: 9781111344467
  • Bookstore Wholesale Price $183.00
  • RETAIL $242.95

  • ISBN-10: 1111837112
  • ISBN-13: 9781111837112
  • Bookstore Wholesale Price $251.00
  • RETAIL $333.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Online Instructor's Manual

ISBN: 9781305951112
The Online Instructor's Manual for VIDEO BASICS, includes chapter notes with teaching suggestions and activities, multiple-choice questions, essay/discussion questions, and additional teaching resources. The manual also includes the answers to the exercises in the Video Basics Workbook.

Cengage Learning Testing, powered by Cognero

ISBN: 9781305951143
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.