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PUBLIC SPEAKING is a culturally informed book that never loses sight of its fundamental purpose: to train students to be effective public speakers and listeners in a world filled with monumental cultural, political, and technological changes. It applies 2,500-year-old principles with up-to-date research into concepts, skills, theories, applications, and critical-thinking proficiencies essential for listening and speaking in today's world. Its discussions of classic public speaking topics are all grounded in an awareness of the impact of cultural nuances--ranging from gender differences to co-cultures within the United States to the traditions of other nations. This provides students with a key element in being an effective public speaker: a heightened awareness of and sensitivity to the audience.

Clella Jaffe, George Fox University

Dr. Clella Jaffe was the Communication Department Chair at George Fox University, Newberg, Oregon (recently retired). In addition to teaching communication courses at George Fox, she has taught at St. John's University (Queens) and Oregon State. For many years, she also taught oral interpretation of literature and coached and judged forensics competitions. Dr. Jaffe received her B.A. from Seattle Pacific University, earned her M.Ed. and Ph.D. from Oregon State University, and completed additional graduate work at the University of Washington.
  • Civic engagement. A full definition appears in Chapter 1 and references are contained in several chapters. For example, Chapter 3 features a new "Diversity in Practice" box on social media and civic engagement. The professional speech at the end of that chapter combines themes of civility and engagement, and Chapter 9 features a student speech given for an assignment on civic awareness.
  • Revised organization within chapters. Chapter 7 is now organized around four basic concepts. Chapter 9 is substantially revised to explain how to support and connect main points, taking some material from Chapter 10 and some from Chapter 11. Chapter 17 is reorganized around fact, value, and policy speeches.
  • Oral Style. New comparisons between written style and oral style, including a summary chart, and reorganization of much of the material in Chapter 12 (Language) around that concept.
  • Additional summary charts. For example, Chapter 3 has a summary of dialogical elements, and Chapter 7 features a table comparing Internet research to library research.
  • Updated research. Communication scholars continue to expand our understanding of listening and reasoning. Information on historical rhetorical traditions ("Diversity in Practice" box, Chapter 1), gender and anxiety (Chapter 2), and Paivio's dual coding theory that applies to visual aids (Chapter 13) are just a few examples of research updates.
  • "Practically Speaking" boxes. New and revised boxes now include a Native American activist (Chapter 1), a Korean American businesswoman (Chapter 9), and a discussion of Wikipedia in research (Chapter 7).
  • Updated references to social and current events.
  • "Diversity in Practice" boxes. These boxes enhance the book's emphasis on diversity by presenting brief summaries of public speaking traditions from a range of perspectives. Examples include ancient cultures (Chapters 1 and 17), global groups (Chapters 7 and 13), ethnic groups (Chapters 10 and 15), and co-cultures (Chapters 12 and 14).
  • "Practically Speaking" boxes. Reviewers asked for more practical applications to situations outside the classroom. Consequently, most chapters now feature an example of "ordinary" people who share tips on how they use concepts developed in the chapter in their daily lives. In addition, there are more references to workplace situations and topics throughout the text, and more workplace-related speeches are included.
  • "Ethics in Practice" boxes. This text has always emphasized ethical speaking and listening. This edition includes an ethics box in most chapters. These boxes present short examples or cases that invite students to contemplate the ethical implications of chapter concepts, using probing questions that are appropriate for class discussions.
  • "Build Your Speech" boxes. These skill-building activities help students apply text concepts to actual speechmaking. They can serve as starting points for completing speech assignments. Many of these activities offer students the option of completing the activities by accessing Speech Builder Express™ 3.0, an online speech coach. For more information about Speech Builder Express™, see the Student Resources section.
  • Application and Critical Thinking Exercises. Suitable for individual or group assignments, and for in-class discussion, these end-of-chapter questions help students better understand and critically evaluate the chapter content and further apply the skills they've learned.
  • Student speeches. Most chapters include an outline or text of a student speech, accompanied by marginal commentary. These speeches provide models showing how other students fulfilled a typical assignment. Chapter 18 provides a cautionary, negative model, and Chapters 3 and 12 feature speeches by professional speakers. Many of these speeches are available on video. For more information about this book's speech resources, see the Student Resources section.
  • PUBLIC SPEAKING was the first public speaking textbook to focus on diversity, include an interpreted speech (given in Spanish and translated into English), describe invitational rhetoric, discuss receiver apprehension, and show alternative patterns of speech organization.
  • "Stop and Check" boxes. These critical-thinking and skill-building exercises help students check their progress throughout the chapter. Often, they refer to an article on the InfoTrac® College Edition database, which helps students better understand the topic and gives them practice in researching and locating quality supporting material online. These activities are also available in an interactive format on the book's online resources.
1. Introduction to Public Speaking and Culture.
2. Giving Your First Speech: Developing Confidence.
3. Ethics and Diversity.
4. Effective Listening.
5. Selecting Your Topic and Purpose.
6. Audience Analysis.
7. Researching Your Speech in an Electronic Culture.
8. Choosing Supporting Materials.
9. Organizing Your Speech.
10. Completing Your Speech.
11. Outlining Your Speech.
12. Choosing Effective Language.
13. Visual Aids: From Chalkboard to Computer.
14. Delivering Your Speech.
15. Telling Narratives.
16. Informative Speaking.
17. Persuasive Speaking.
18. Persuasive Reasoning Methods.
Appendix A: Speaking in Small Groups.
Appendix B: Speaking on Special Occasions.
Appendix C: Sample Speeches.

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  • ISBN-10: 1133876242
  • ISBN-13: 9781133876243
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  • ISBN-10: 1111347689
  • ISBN-13: 9781111347680
  • Bookstore Wholesale Price $112.50
  • RETAIL $149.95

"I feel that the research done and utilized is at an excellent level. . . . This is a solid text for our basic course in Public Speaking. . . . This book provides a clear overview to the subject matter and 'craft'."

"It's a textbook that students do not complain about! It's a textbook that offers an approach that is appropriate in today's 'small' world. It's a textbook that offers an excellent chapter on narrative speeches. It's a textbook that is flexible. It's a textbook that has a decent test bank. It's a textbook that recognizes that our Western views about speech-giving are not universal."

"A solid text in the field with an interesting and valuable focus on culture and diversity within public speaking."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305098718
Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to import, edit, and manipulate test bank content from the PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.