MindTap Marketing for Internet Marketing 4th Edition

Debra Zahay, Mary Lou Roberts

  • © 2018
  • Published
  • 0 Pages


MindTap® Marketing for Zahay/Roberts’ Internet Marketing, 4th Edition, is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers. Understanding how to manage online and offline marketing strategies is a critical skill needed for today’s business environment and Zahay and Roberts Internet Marketing provides this needed knowledge. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie-cutter into cutting-edge, apathy into engagement, and memorizers into higher-level thinkers. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real-time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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Future Attorney Credits MindTap for Time Management Skills and Better Grade in Criminal Justice
MindTap Helps Reduce the Pressure New College Students Experience

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MindTap® Provides Easy Integration and Measurable Student Success
Mission (Better Engagement and Outcomes) Accomplished

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Student Struggles with Time Management and Difficult Exams that Require Rigorous Preparation
Students Using MindTap®’s Personalized Study Tools Enjoy Greater Classroom Success

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Instructor Applauds Seamless Integration of MindTap® and Blackboard
Students’ mean performance improved with MindTap®

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Increasing Student Learning Outcomes With MindTap
Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

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