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Media Now: Understanding Media, Culture, and Technology 8th Edition

Joseph Straubhaar, Robert LaRose, Lucinda Davenport

  • Published
  • Previous Editions 2013, 2012, 2009
  • 608 Pages


MEDIA NOW, Eighth Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Joseph Straubhaar, University of Texas, Austin

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at

Robert LaRose, Michigan State University

Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was recently honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper "The Problem of Media Habits". Dr. LaRose conducts research on the uses and effects of the Internet and has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at

Lucinda Davenport, Michigan State University

Dr. Lucinda Davenport is the Director of the School of Journalism at Michigan State University, a nationally accredited program since 1949. She previously served as Associate Dean for Graduate Studies in the College of Communication Arts and Sciences, among other administrative positions. In addition to the Michigan State University Excellence in Teaching Award and the College of Communication Arts and Sciences Faculty Impact Award, she has earned national honors for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. Dr. Davenport has professional experience in newspaper, radio, television, public relations, and digital news, and she is known to be an innovator with digital news and journalism education. She earned her Ph.D. in mass communication from Ohio University, an MA in journalism from the University of Iowa, and a BA double major in journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Dr. Davenport at
  • The convergence of traditional media industries and newer technologies has been integrated into each and every chapter of the text.
  • Social media and its effects on the media as a whole have been added to almost all chapters, where applicable. How the many different kinds of mass communication are using these social tools is addressed.
  • The chapter on newspapers analyzes the exciting opportunities in this evolving industry and the influence of mobile devices and social media on news.
  • The material on recorded Music tracks how the music industry is learning to live with declining sales by exploring new outlets for music on the Internet.
  • The newest chapter on video gaming considers cutting edge gaming technologies, the rise of social media games, and the latest research on game addictions.
  • In the Global Communications Media chapter, students can investigate the impact of social media on democratic revolutions in Tunisia, Egypt, and Libya, and accelerating global film and music flows.
  • The new edition explores recent technological and marketplace developments, including how mobile devices like the iPhone and social media sites like Facebook are altering the media landscape and impacting our culture, the birth of Internet television, and how technology is shaking up the music industry.
  • The text explores the cultural impact of the media from the perspectives of both current research and historical trends, covering topics such as the digital television transition; online television and newspapers; how the Internet helps aspiring musicians, television producers, and moviemakers; and the growth and impact of video games.
  • Media Then/Media Now timelines demonstrate how media has changed in conjunction with changes in society, while Media and Culture boxes highlight cultural issues in the media to explore the influence media has on individuals, society, and culture.
  • Your Media Career guides readers to the "hot spots" in media industries updated with the latest projections from the Bureau of Labor Statistics, while WorldView expands thinking from beyond the front door to Global perspectives.
  • Technology Demystified boxes explain even complex technological information in a clear and accessible way, making it easier for students to understand essential concepts they will use when beginning careers in media.
  • MEDIA NOW drives students to evaluate the concepts presented in the text critically through Stop & Review features that appear throughout each chapter and online and through Summary and Review end-of-chapter sections presented as questions with brief narrative answers.
  • The Straubhaar CourseMate immediately connects your students to the media using the following integrated components: an interactive Mind-Tap eBook of the entire text, ABC Video exercises, "Media in Motion" concept animations, media literacy exercises, and instant access to chapter-by-chapter resources.
  • Thinking Critically About the Media questions at the end of every chapter ask students to consider, discuss, and write about larger issues surrounding the media, such as what their lives will be like in a future Information Society and ways to use the spectrum broadcasters are giving up in the digital transition.
  • Media Literacy sections within each media chapter focus on key issues related to the impact of media on culture and society, encouraging students to think critically, analyze issues related to their consumption of media, and become more effective media activists and critics. These sections have been updated to include a "news you can use" focus; practical tips that empower students as media consumers, including how to stay safe online, join copyright commons, get on the do-not-call list, or start a blog; where to file media complaints; and sorting out broadband options.
1. The Changing Media.
2. Media and Society.
3. Books and Magazines.
4. Newspapers.
5. Recorded Music.
6. Radio.
7. Film and Home Video.
8. Television.
9. The Internet.
10. Public Relations.
11. Advertising.
12. The Third Screen: From Bell's Phone to iPhone.
13. Video Games.
14. Media Uses and Impacts.
15. Media Policy and Law.
16. Media Ethics.
17. Global Communications Media.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1285536290
  • ISBN-13: 9781285536293
  • STARTING AT $20.99

  • STARTING AT $36.99

  • ISBN-10: 1133311369
  • ISBN-13: 9781133311362
  • Bookstore Wholesale Price $186.25
  • RETAIL $247.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Manual with Online Test Bank

ISBN: 9781305085008
The online Instructor's Manual with Test Bank provides instructors with chapter-level questions prepared by the author.