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Foundations of Business 4th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

  • Published
  • Previous Editions 2013, 2011, 2009
  • 544 Pages
Starting At 96.00 See pricing and ISBN options


Written by authors who have an extensive track record teaching the Introduction to Business course, the fourth edition of this best-selling text features an up-to-date, comprehensive survey of business, including management and organization, human resource management, marketing, social media and e-business, information systems, accounting, and finance. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics such as the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the authors have refined the program to be even more accessible and student-friendly. The fourth edition is also now available as MindTap™, an online personalized learning experience.

William M. Pride, Texas A&M University

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels. His research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes, Richland College, Dallas County Community Colleges

Robert J. Hughes (Ed.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of an online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Excellence in Teaching Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor, College of DuPage

Jack R. Kapoor (Ed.D., Northern Illinois University) has been a professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance for more than 40 years. Dr. Kapoor is a recipient of the Business and Services Division’s Outstanding Professor Award. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a co-author of several leading textbooks, including FOUNDATIONS OF BUSINESS, 6e. He has served as a content consultant for two popular national television series "The Business File: An Introduction to Business" and “Dollars & Sense: Personal Finance for the 21st Century”; and developed two full-length audio courses in business and personal finance. He has been quoted as a business authority in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.
  • The fourth edition is now available as MindTap™, an online personalized learning experience:
  • Completely new in-depth coverage of social media has been included in the chapter on e-business.
  • Accounting coverage has been streamlined for the introductory business student and covered with the topic of management information systems.
  • Each chapter has been thoroughly updated to provide the most recent data and examples. New topics include the current status of the economic crisis, new information about the national debt, the latest news in social media, the flourishing app world, competition in the global environment today, the latest productivity trends and lean manufacturing, new coverage of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and China's emergence as one of the world's largest economies.
  • Each chapter now includes a social media exercise within the "Building Skills for Career Success" section.
  • Two Personal App features within each chapter provide visually enhanced student-centered examples to illustrate main text concepts.
  • All "Inside Business" cases are new to this edition and introduce the theme of each chapter by focusing on real-world companies such as Starbucks, Google, Intel, Cisco, Coca-Cola, and Amazon.
  • All boxed features are new but continue to emphasize the theme of success: Striving for Success, Ethical Success or Failure, Entrepreneurial Success, and Career Success. Two additional features focus on hot-off-the-press information about sustainability and social media.
  • New end-of-chapter video cases highlight contemporary situations facing well-known companies such as Zappos, Lenovo, and The Container Store.
  • The theme of success is highlighted throughout the text to give students insight into best practices for attaining business and career goals.
  • "Why You Should Care" features begin each chapter to show students the relevance of business in their lives.
  • "Concept Checks" at the end of each major topic help students self-check their understanding of each important concept.
  • "Test Yourself" quizzes at the end of each chapter prepare students for exams.
  • The ongoing video case featured at the end of each part has been thoroughly revised with new information about Graeter's, a specialty ice cream retailer. This firsthand look into one business's day-to-day operations allows students to gain a better understanding of the real challenges that business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken at the company.
  • The Building Skills for Career Success feature focuses on skills students can learn and use right now and includes three different types of exercises: Social Media, Building Team Skills, and Researching Different Careers.
  • The end-of-part Building a Business Plan project walks students step-by-step through the preparation of a real business plan.
  • Five appendixes are also available online: "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
  • Four learning modules also are available for instructors to use or to create a customized textbook for students: "Crisis Management: The Effects of Disasters on Business," "Sports Marketing," "Customer Relationship Management," and "Marketing Ethics."
  • The instructor's support package includes helpful teaching tools. The Instructor's Resource Manual (IRM) features unique, easy-to-navigate layouts and several helpful ready-to-duplicate classroom activities for each chapter. The companion instructor site includes a complete IRM in PDF format, chapter IRM and Test Bank Word files, and two PowerPoint® slide decks: a comprehensive set of instructionally designed slides focused on student engagement and learning as well as slides outlining lecture content.
  • Primarily written and class-tested by the text's authors, the Test Bank contains over 5,000 items. Each chapter test includes essay, true/false, multiple-choice, and mini-case questions. All questions are tagged to provide information on the correct answer, learning objective correlation, level of difficulty, text page reference, and business program (AACSB) outcomes and by Bloom's taxonomy level.
  • Video modules correlate to the chapters in the textbook and help bring your lectures to life. Lecture launcher videos about a fictitious company called Urban Farmz feature a variety of interesting characters who bring business concepts to life in an engaging and lighthearted way. The chapter videos provide thought-provoking insight into real-world companies, products, and issues. The DVD also includes videos to support the continuing end-of-part "Running a Business" case.
  • The student CourseMate site includes a wealth of study aids to help with understanding and retention: glossary, flashcards, interactive quizzes, student PowerPoint® slides, and fun learning activities.
  • CengageNOW is available as an online homework tool that allows you to assign auto-graded activities before or after class. CengageNOW also is available within MindTap™ as a MindApp.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
14. Understanding Social Media and e-Business.
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1285773519
  • ISBN-13: 9781285773513
  • Bookstore Wholesale Price $96.00
  • RETAIL $96.00

Digital Access + Print — Flexible Value

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  • ISBN-10: 1305778626
  • ISBN-13: 9781305778627
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  • RETAIL $115.95

  • ISBN-10: 130570312X
  • ISBN-13: 9781305703124
  • Bookstore Wholesale Price $90.25
  • RETAIL $119.95
CengageNOWv2 combines the way students use textbooks and online resources to learn, study and complete homework, allowing them to achieve ultimate success in this course in a digital world.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1285773535
  • ISBN-13: 9781285773537
  • Bookstore Wholesale Price $96.00
  • RETAIL $96.00

  • ISBN-10: 1285735250
  • ISBN-13: 9781285735252
  • Bookstore Wholesale Price $96.00
  • RETAIL $96.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305593529
  • ISBN-13: 9781305593527
  • Bookstore Wholesale Price $90.25
  • RETAIL $119.95

  • ISBN-10: 1305236181
  • ISBN-13: 9781305236189
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Textbook Only Options

Traditional eBook and Print Options

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  • STARTING AT $16.99

  • ISBN-10: 1305173996
  • ISBN-13: 9781305173996
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  • ISBN-10: 1285193946
  • ISBN-13: 9781285193946
  • Bookstore Wholesale Price $80.25
  • RETAIL $106.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Resource DVD

ISBN: 9781305511507
For your convenient reference and use, all of the videos for this edition's end-of-chapter and end-of-part cases are included in this DVD.

Instructor's Companion Website

ISBN: 9781305511514
Find everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via Access and download PowerPoint® presentations, images, instructor's manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9781305511569
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.