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This comprehensive text offers students an introduction to the floral design industry. This text is pedagogically superior and includes objectives, competencies, terms to know, a comprehensive glossary, student activities, a self-evaluation, and a rating scale to enable students to evaluate their own work. It is written in a concise, easy-to-follow manner. It includes step-by-step instructions complete with illustrations and material lists for dozens of projects. Projects are built around low-cost materials to help instructors maintain their budgets. It also includes suggestions for instructors on how to incorporate native materials to further reduce costs.
- Includes new chapters on the history of floral design and constructing wreaths
- Includes job seeking skills to help readers explore career opportunities
- Includes information on using the Internet to market flowers to introduce readers to this important tool
- Step-by-step projects include illustrations to guide readers
- Includes a flower arrangement rating scale to enable readers to evaluate their own designs
Unit 1: Exploring Careers in the Retail Flower Business.
Unit 2: The History of Floral Design.
Unit 3: Principles of Design.
Unit 4: Selection of Cut Flowers and Greens.
Unit 5: Conditioning and Storing Cut Flowers and Greens.
Unit 6: Mechanics and Supplies Used in Floral Design.
Unit 7: Selecting Wire and Wiring Flowers.
Unit 8: Selecting Ribbons and Typing Bows.
Unit 9: Boutonnieres and Corsages.
Unit 10: Bud Vases.
Unit 11: Circular Arrangements.
Unit 12: Triangular Arrangements.
Unit 13: Line Arrangements.
Unit 14: Constructing Wreaths.
Unit 15: Holiday Arrangements.
Unit 16: Wedding Flowers.
Unit 17: Sympathy Flowers.
Unit 18: Drying Flowers.
Unit 19: Arranging Permanent Flowers.
Unit 20: Selecting Indoor Plants.
Unit 21: Decorating Potted Plants.
Unit 22: Pricing Strategies.
Unit 23: Selling in the Flower Shop.
Unit 24: Displays.
Unit 25: Delivery.
Unit 26: Professional Organizations.
Appendix A: Cut Flowers.
Appendix B: Cut Foliages.
Appendix C: Dried Materials.
Appendix D: Foliage Houseplants.
Appendix E: Permanent Flowering Potted Plants.
Appendix F: Temporary Flowering Potted Plants.
Appendix G: Flower Arrangement Rating Scale.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
The Instructor’s Manual contains the answers to the end of chapter questions.
Computerized Test Bank
This resource provides the Instructor’s Manual and a computerized testbank. The Instructor’s Manual contains the answers to the end of chapter questions. The testbank consists of multiple choice, fill-in-the-blank, and short answer/discussion style questions.