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Communicate! 14th Edition

Kathleen S. Verderber, Rudolph F. Verderber, Deanna D. Sellnow

  • Published
  • Previous Editions 2011, 2008, 2005
  • 528 Pages
Starting At 50.00 See pricing and ISBN options


Now in its 14th edition, this ground-breaking, market-leading fundamentals of human communication text helps students improve their communication competency by becoming proficient in using theory and research-grounded communication skills. Praised for its clear and concise writing style, this new edition includes increased coverage of how technology and social media are changing communication practices and offers guidelines for best practice. Lively contemporary examples and sample student speeches ground theory, increase comprehension, and help students become skillful communicators. COMMUNICATE! engages students in active learning through theory, application and skill-building exercises including speech action step activities that guide students through the speech preparation process. The role of ethics in communication is integrated throughout the text, and students can also apply ethical principles to case situations.

Kathleen S. Verderber, Northern Kentucky University

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Rudolph F. Verderber, University of Cincinnati

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna D. Sellnow, University of Central Florida

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is coauthor of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING--all published by Cengage.
  • Increased emphasis on the role of social media in communication within each chapter and in the NEW sequels at the end of each unit.
  • NEW separate chapter on presentation aids focuses on effective planning, creating, and using multimodal presentation aids, which have become integral to speech making in the 21st century. Plus, all chapters have been updated throughout to reflect current research in the field and with contemporary examples and new activities.
  • New features include The Audience Beyond, brief examples of the application of social media and technology relates to a given communication topic; Consider This, allows readers to consider how a communication concept might apply to their lives; and at the beginning of the chapter, What You'll Learn and What You'll Be Able to Do help students hone in on the chapter's key concepts and how they'll be able to apply these concepts to everyday life.
  • Updated "Pop Comm!" essays throughout the text link communication concepts to popular culture. New topics include Self Monitoring and Celebrity Culture, The Help: Race and Stereotyping in Popular Culture, and Blurring the Lines: The Pragmatics of Tabloid and Mainstream Journalism, among others.
  • Revised end-of-chapter material now called, Communicate! Resource and Assessment Center, includes a brief introduction about what to find on the Speech Communication CourseMate website, Key Terms list, Applying What You've Learned, Assessment Activities, and Skill Building Activities.
  • NEW media literacy Bonus chapter.
  • Sample Student Speeches are accompanied by an audience adaptation plan, an outline, and a transcript and analysis.
  • Communicate on Your Feet Speech Assignments can be used to integrate public speaking skills and assignments throughout the course. These assignments related to the chapter topics while encouraging students to begin building their public speaking skills.
  • Diverse Voices essays written by people from a wide range of social and cultural backgrounds demonstrate how someone from a particular culture experiences the concepts discussed in the chapter.
  • What Would You Do? A Question of Ethics boxes present case studies that require students to think critically about ethical dilemmas faced by communicators.
  • The COMMUNICATE! 14E ancillary package offers instructors a wealth of text-specific resources that make it easy to prepare lectures, test and assess student progress, and create customized student support opportunities.
  • Opportunities for in-class discussion, practice, and homework assignments are provided both within the text and through the Speech Communication CourseMate website, which can be bundled with the text.
  • Communication Skill boxes provide a step-by-step guide for each of the communication skills presented in the text.
  • Speech Action Steps provide a five-step process (with specific sub-steps) designed to guide students through a sequential speech planning process. (chapters 11-15).
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Sequel: What's Technology Got to Do with It? Foundations of Mediated Communication.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Sequel: What's Technology Got to Do with It? Mediated Interpersonal Communication in Relationships.
9. Communicating in Groups.
10. Group Leadership and Problem-Solving.
Sequel: What's Technology Got to Do with It? Communicating in Virtual Groups.
Unit IV: Prequel: Public Speaking.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Sequel: What's Technology Got to Do with It? Technology, Digital Media and Public Speaking.
Appendix: Interviewing.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1305119851
  • ISBN-13: 9781305119857
  • Bookstore Wholesale Price $50.00
  • RETAIL $50.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 130571928X
  • ISBN-13: 9781305719286
  • Bookstore Wholesale Price $72.75
  • RETAIL $96.95

  • ISBN-10: 1305791126
  • ISBN-13: 9781305791121
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1285535480
  • ISBN-13: 9781285535487
  • STARTING AT $18.99

  • STARTING AT $31.49

  • ISBN-10: 0840028164
  • ISBN-13: 9780840028167
  • Bookstore Wholesale Price $150.00
  • RETAIL $199.95

"...I particularly liked the skill building boxes as this reminds students that we are not simply covering communication principles but how to apply these principles in everyday life."

"Breaking down key points in speech preparation is essential in getting students to understand the entire process of creating a speech. I like how these [Speech Plan Action Steps] tackle each point one by one."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Web Site

ISBN: 9781305504240

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305504356
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Instructor's Edition

ISBN: 9781305505094