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COMM 4th Edition

Rudolph F. Verderber | Kathleen S. Verderber | Deanna D. Sellnow

  • Published

Available With :

  • 4LTR Online

Standalone Digital Access — Ultimate Value

Instant Access to the full, mobile-ready textbook combined with superior online learning tools

Product Details

Starting at $75.00

4LTR Online
4LTR Press Online offers an affordable online textbook with flashcards, quizzes, and other study tools accessible from phones, tablets, and laptops.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305667336
  • ISBN-13: 9781305667334
  • Bookstore Wholesale Price $75.00
  • RETAIL $75.00

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1305659589
  • ISBN-13: 9781305659582
  • Bookstore Wholesale Price $56.25
  • RETAIL $75.00


Through ongoing research into students’ workflows and preferences, COMM4 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Prep Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore COMM4 anywhere, anytime, and on most devices with COMM4 Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, COMM4 with COMM4 Online engages students of all generations and learning styles, and integrates seamlessly into your Communication course.

Rudolph F. Verderber, University of Cincinnati

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber, Northern Kentucky University

Kathleen S. Verderber is Associate Professor Emeritus of Management at Northern Kentucky University. In addition to consulting with various civic, professional and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a coauthor of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM and SPEAK--all published by Cengage--and is author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an M.A. in Speech Communication as well as an M.B.A. and a Ph.D. in Organizational Behavior from the University of Cincinnati.

Deanna D. Sellnow, University of Central Florida

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is coauthor of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING--all published by Cengage.

4LTR Press Online allows students to study how and when they want with easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits™ throughout the product and personalize their study time.

Learn about 4LTR Press!
  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
  • 4LTR Press Online: Engaging, trackable, and affordable,the new DGTL platform for COMM4 offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that support the printed edition of the text. Provide your students with this robust array of learning tools to enrich their course experience. Students gain immediate access to rich quizzing, videos, simulations, and other trackable activities. The Engagement Tracker provides you with the ability to identify at-risk students while it's still early enough to help, and also allows you to see what resources your student find most valuable.

COMM with Online


1. Communication Perspectives.
The Nature of Communication. The Communication Process. Characteristics of Communication. Communication and Ethics. Increasing Your Communication Competence.
2. Perception of Self and Others.
The Perception Process. Perception of Self. Self-Perception and Communication. Perception of Others. Communication and Perception of Others.
3. Intercultural Communication.
Culture and Communication. Dominant Cultures, Co-Cultures, and Cultural Identity. How Cultures Differ. Developing Intercultural Communication Competence.
4. Verbal Messages.
The Nature of Language. Characteristics of Language. The Relationships between Language and Meaning.
5. Nonverbal Messages.
Characteristics of Nonverbal Communication. Types of Nonverbal Communication. Guidelines Improving Nonverbal Communication.
6. Listening.
What is Listening? Challenges of Effective Listening. Active Listening. Listening Response Strategies.
7. Interpersonal Relationships.
Types of Relationships. Disclosure in Relationship Life Cycles. Stages of Relationships. Mediated Communication and Interpersonal Relationships. Dialectics in Interpersonal Relationships.
8. Interpersonal Communication.
Providing Emotional Support. Managing Privacy and Disclosure. Expressing Desires and Expectations. Managing Interpersonal Conflict.
9. Communicating in Groups.
The Nature and Types of Groups. Characteristics of Healthy Groups. Stages of Group Development. Conflict in Groups.
10. Group Leadership and Problem Solving.
Leadership. Effective Meetings. Systematic Problem Solving. Communicating Group Solutions. Evaluating Group Effectiveness.
11. Topic Selection and Development.
The Rhetorical Situation. Selecting a Speech Topic. Writing a Speech Goal Statement. Locating and Evaluating Information Sources. Identifying and Citing Information.
12. Organizing Your Speech.
Develop the Body. Developing the Introduction. Developing the Conclusion. Compiling the Reference List and Formal Outline.
13. Presentational Aids.
Benefits of Presentational Aids. Types of Presentational Aids. Choosing Presentational Aids. Preparing Presentational Aids. Displaying Presentational Aids.
14. Language.
Oral Style. Speaking Appropriately. Speaking Clearly. Speaking Vividly.
15. Delivery.
Public Speaking Apprehension. Effective Delivery Style. Use of Voice. Use of Body. Delivery Methods. Rehearsals. Adapting while Delivering the Speech. Evaluating Speeches.
16. Informative Speaking.
Characteristics of Effective Informative Speaking. Methods of Informing. Common Informative Patterns.
17. Persuasive Speaking.
The Nature of Persuasion. Persuasive Speech Goals. Rhetorical Appeals to Logos. Rhetorical Appeals to Ethos. Rhetorical Appeals to Pathos. Persuasive Speech Patterns.
Appendix: Interviewing.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Web Site

ISBN: 9781305670952
Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via Access and download PowerPoint presentations, images, instructor’s manual, and more.

Instructor's Edition

ISBN: 9781305661370
Version for Instructor Review. This version of the textbook includes the same chapter content as the Student Version, but replaces the Chapter Review cards with Prep Cards. Perfect for the experienced instructor looking to try something new or the first-timer coming to the course fresh, Prep Cards offer additional examples, in-class activities, information on the supplements, and more to help you plan your course and enhance your lecture.