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2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.
- Includes 300+ outstanding examples of visual communication created by historical and contemporary American and international designers.
- Covers the basic elements and principles of two-dimensional design and makes a direct connection to graphic design and advertising applications.
- Exercises and problem-solving strategies that can be executed digitally or with traditional materials.
- Articles written by award winning designers and foreword written by John Gall of Random House
Format. Line. Shape. Color. Texture & Pattern. Typography.
Part 2: Principles of Composition.
Balance. Visual Hierarchy. Rhythm. Unity.
Part 3: Illusion - Space and Movement.
Perspective, Proportion and Scale. The Illusion of Three Dimensional Space. The Illusion of Movement.