About this Product


The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.

About The Author

William M. Pride

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999–2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

Table of Contents

1. An Introduction to Business and the Economy.
2. Global Business.
3. The Business of Ethics.
4. Understanding the Management Process.
5. Creating a Flexible Organization.
6. Producing Quality Goods and Services.
7. Choosing a Form of Business Ownership
8. Small Business, Entrepreneurship, and Franchises.
9. Building Customer Relationships Through Effective Marketing.
10. Creating and Pricing Products that Satisfy Customers.
11. Developing Integrated Marketing Communications.
12. Wholesaling, Retailing, and Physical Distribution.
13. Attracting and Retaining the Best Employees.
14. Motivating and Satisfying Employees and Teams.
15. Enhancing Union-Management Relations.
16. Understanding Money, Banking, and Credit.
17. Understanding Personal Finances and Investments.
18. Mastering Financial Management.
19. Understanding Information and e-Business.
20. Using Accounting Information.


  • An ongoing video case featured at the end of each Part provides students with an insider's perspective on Finagle-a-Bagel, a bagel bakery/café. This firsthand look into one business's day-to-day operations allows students to gain a better understanding of the real challenges business owners face. Students can also apply what they learn by analyzing problems, solutions, and actions taken at the company.
  • The enhanced instructor's support package highlights its strength as a teaching tool. The Instructor's Resource Manual and Test Bank feature unique easy-to-navigate layouts and several helpful tools to support those teaching the course.
  • The companion instructor site includes a module on teaching the Introduction to Business course, Lecture PowerPoints, Overhead Transparency files, a SCANS Correlation Chart to show how the text content meets SCANS competency requirements, a compete IRM in PDF format, chapter IRM and Test Bank Word files, and Teaching Guidelines for the Building a Business Plan project.
  • Three on-line appendixes are also available online: "Careers in Business," "Risk Management and Insurance, " and Business Law, Regulation, and Taxation." Four learning modules are also available for instructors to use or to create a customized textbook for their students: "Crisis Management: The Effects of Disasters on Business," "Sports Marketing," "Customer Relationship Management," and "Marketing Ethics."
  • Written and class-tested by the text's authors, the Test Bank contains over 5,000 items. Each chapter includes essay, true/false, multiple-choice, and mini-case questions. All questions are tagged to provide information on the correct answer,learning objective correlation, level of difficulty, text page reference, and AACSB learning guidelines.
  • Video modules on a DVD correlate to the chapters in the textbook and help instructors bring their lectures to life. These segments provide thought-provoking insight into real-world companies, products, and issues. Each chapter module includes four segments: a chapter overview, two key concept segments, and a segment supporting the end-of-chapter video case. There are also videos to support the continuing, end-of-part "Running a Business" case.

New to this Edition

  • New! Hot-off-the-press coverage of the fall 2008 financial crisis has been included throughout the text. The authors discuss how recent economic events have impacted almost every aspect of business in the United States and throughout the world. They also include advice on how to manage personal financial planning in the midst of economic ups and downs.
  • New! All new themed inserts are concise and visually dynamic in order to capture and maintain student interest. Themes in the tenth edition incude: Entrepreneurial Challenge, Jump-Starting Your Career, Ethics Matters, The Business of Green, and Going Global. In addition,each chapter now includes a special insert entitled Sustaining the Planet, as well as two Spotlight features that present factual data in an easy to understand, illustrated format. All of these features make the text even more visually appealing and relevant to real-world activities.
  • New! The chapters on e-Business and Management Information Systems have been combined into a more streamlined chapter, bringing the text to 20 chapters.
  • Updated! In each chapter, the first chapter-ending case is accompanied by supporting video; additional business cases further enhance teaching and learning. New in-text cases include the most up to date information about companies like Toyota, Google, Fossil, Tweeter Home Entertainment, Pizzeria Uno, and Netflix, among others.

Online Resources

CengageNOW on Blackboard® Instant Access Code
ISBN-10: 1439037604 |  ISBN-13: 9781439037607
CengageNOW is a teaching and learning resource that provides more control in less time and delivers better student outcomes Instructors can create assignments and quizzes, assign grades, and track student outcomes all in one intuitive program. A diagnostic Personalized Study Plan (featuring a chapter-specific Pre-test, Study Plan, and Post-test) empowers students to master concepts, prepare for exams, and get a better grade.

CengageNOW on WebCT™ Instant Access Code
ISBN-10: 1439037612 |  ISBN-13: 9781439037614
CengageNOW is a teaching and learning resource that provides more control in less time and delivers better student outcomes Instructors can create assignments and quizzes, assign grades, and track student outcomes all in one intuitive program. A diagnostic Personalized Study Plan (featuring a chapter-specific Pre-test, Study Plan, and Post-test) empowers students to master concepts, prepare for exams, and get a better grade.

WebTutor™ on WebCT™ Instant Access Code
ISBN-10: 1439037299 |  ISBN-13: 9781439037294
Whether you want to Web-enable your class or teach entirely online, WebTutor provides customizable, rich, text-specific content within your Course Management System. WebTutor allows instructors to easily blend, add, edit, reorganize, or delete content. Each WebTutor product provides rich text specific content, media assets, quizzing, weblinks, discussion topics, interactive games and exercises, and more.

Customize this Text

Nobody knows your students like you, so why not give them a text that is tailor-fit to their needs? Cengage Learning offers custom solutions for your course--whether it's making a small modification to Pride, Introduction to Business, 10e, International Edition to match your syllabus or combining multiple sources to create something truly unique. You can pick and choose chapters, include your own material, and add additional cases, readings, articles, or labs, to create a text that fits the way you teach. Ensure that your students get the most out of their textbook dollar by giving them exactly what they need. Contact your Cengage Learning representative to explore custom solutions for your course.