The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
William M. Pride
William M. Pride is Professor of Marketing, Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. He is the author of Cengage Learning's MARKETING, 16E, a market leader. Dr. Pride's research interests are in advertising, promotion, and distribution channels. Dr. Pride's research articles have appeared in major journals in the fields of advertising and marketing, such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Association of Collegiate Marketing Educators, Society for Marketing Advances, and Marketing Management Association. Dr. Pride has taught principles of marketing and other marketing courses for more than 30 years at both the undergraduate and graduate levels.
Robert J. Hughes
Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."
Jack R. Kapoor
Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999–2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.
Table of Contents
PART I: THE ENVIRONMENT OF BUSINESS.
1. An Introduction to Business and the Economy.
2. Global Business.
3. The Business of Ethics.
PART III: MANAGEMENT AND ORGANIZATION.
4. Understanding the Management Process.
5. Creating a Flexible Organization.
6. Producing Quality Goods and Services.
PART III: TRENDS IN BUSINESS TODAY
7. Choosing a Form of Business Ownership
8. Small Business, Entrepreneurship, and Franchises.
PART IV: MARKETING.
9. Building Customer Relationships Through Effective Marketing.
10. Creating and Pricing Products that Satisfy Customers.
11. Developing Integrated Marketing Communications.
12. Wholesaling, Retailing, and Physical Distribution.
PART V: HUMAN RESOURCES.
13. Attracting and Retaining the Best Employees.
14. Motivating and Satisfying Employees and Teams.
15. Enhancing Union-Management Relations.
PART VI: FINANCE AND INVESTMENT.
16. Understanding Money, Banking, and Credit.
17. Understanding Personal Finances and Investments.
18. Mastering Financial Management.
PART VII: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
19. Understanding Information and e-Business.
20. Using Accounting Information.
New to this Edition
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