Utilizing Consumer Psychology in Business Strategy, 1st Edition

  • Tevfik Dalgic
  • Sevtap Unal
  • Published By: Business Science Reference
  • ISBN-10: 1522534490
  • ISBN-13: 9781522534495
  • DDC: 658.4
  • Grade Level Range: College Freshman - College Senior
  • 325 Pages | eBook
  • Original Copyright 2018 | Published/Released November 2018
  • This publication's content originally published in print form: 2018

  • Price:  Sign in for price



Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. This book provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series.
Titles in This Series.
Table of Contents.
1: An Introduction to Consumer Psychology.
2: Perception.
3: Learning.
4: Memory.
5: Attitudes.
6: Motivations.
7: Emotions.
8: Personality.
9: Self.
10: Lifestyles and Values.
About the Authors.