101 Ways to Successfully Market Yourself, 1st Edition

  • Jay Miletsky
  • Published By:
  • ISBN-10: 1305486471
  • ISBN-13: 9781305486478
  • DDC: 650.14
  • Grade Level Range: College Freshman - College Senior
  • 111 Pages | eBook
  • Original Copyright 2010 | Published/Released October 2014
  • This publication's content originally published in print form: 2010

  • Price:  Sign in for price



The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed. 101 Ways to Successfully Market Yourself is about exploring and understanding the means and methods of self-promotion and having fun doing it. You will learn the most effective ways of positively gaining the spotlight and draw attention to yourself whether your objective is to promote a business, sell a product, land a better job, or just grab (or extend) 15 minutes of fame. 101 Ways to Successfully Market Yourself provides a handy, easy-to-read collection of tips and tricks to make sure you stand out in the crowded pop culture universe.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
About the Author.
1: 27 MYMs (Marketing-Yourself-Mandates).
2: Understand Your Personal Brand.
3: Know the Clichéd Basics.
4: Be Happy!.
5: Be Yourself.
6: Talk Less and Do More.
7: Set a Goal—Market Yourself with a Purpose.
8: Listen First, Talk Second.
9: Ask Questions and Find Common Ground.
10: Approach Without Fear—People Don't Bite.
11: Don't Waste Time.
12: Have Something Unique to Contribute.
13: Don't Complain – Nobody Wants to Hear It.
14: You Can't Just Be Selling.
15: Take a Compliment, but Stay Humble.
16: Don't Offend or Alienate.
17: Stay Current.
18: Know Your Audience.
19: Don't Treat People like They're Inferior.
20: Opportunities Aren't Always Obvious.
21: Sharpen Your Speaking Abilities.
22: Sharpen Your Writing Abilities.
23: Do Something Specific to Stand Out.
24: Ask for What You Want.
25: Like It or Not, Appearance Counts.
26: Keep Contacts Constantly Organized.
27: Keep Consistent.
28: Don't Give Up—It Won't Happen Overnight.
29: Make the Most of the Web.
30: Web Marketing in General.
31: Make Social Networking Part of Your Daily Routine.
32: Get to Know the “Big 3” but Look beyond Them as Well.
33: Use an Avatar That Represents You Well.
34: Twitter.
35: Understand the Basic Concept.
36: Your Profile Matters.
37: Follow People First, and Make Sure They Matter.
38: Be an Active Tweeter—One a Day Will Keep Followers Away.
39: Don't Be Too Quick to Block Followers.
40: Don't Just Sell—Send Quality Tweets and Show Your Human Side.
41: Stay Consistent.
42: Interact with Others.
43: Don't Get Sucked into One of the “Get 1,000 Friends Daily” Services.
44: Use the Right Tools.
45: Don't Be Afraid to Send the Same Tweet Multiple Times.
46: Re-Tweet What Other People Write.
47: Hold Twitter Chat Sessions.
48: Put Tweets into Relevant Groups for Other People to See and Find You.
49: Send Links.
50: Facebook.
51: Understand the Basic Concept.
52: Start Making Connections with People You Know.
53: Look through Your Friends’ Friends.
54: Take Advantage of Facebook's Suggestion Feature.
55: Don't Get Thrown Off by the Word “Friend”.
56: Join Facebook Groups and Fan Pages, or Start Your Own.
57: Make Connections from Groups You Join.
58: “Like” and “Share” Other People's Links.
59: Comment on People's Status Updates.
60: LinkedIn.
61: Understand the Basic Concept.
62: Complete Your Profile as Thoroughly as Possible.
63: Start Connecting with People You Know (or May at Least Be Associated With).
64: Look through Your Connections’ Connections.
65: Don't Be Afraid to Ask for a Recommendation.
66: Join Groups and Take Part in Conversation.
67: Blogging and Other Online Efforts.
68: Start Your Own Blog.
69: Update Your Blog Consistently.
70: Get Your Name in a URL.
71: Carefully Craft Your Signature (for Blog Comments and E-Mail).
72: Say It on Online Radio.
73: Use the Power of Video.
74: People Love Lists.
75: Comment on Other People's Blogs.
76: Broadcast What You Write.
77: Look into Hosting a Free Webinar.
78: E-Mail Marketing Can Be Powerful.
79: Post Your Skills on Craigslist.
80: Look for Online Lists.
81: There's Life Offline—Get out and Meet Real People.
82: Know What You're about and Be Able to Explain It Easily.
83: Start with People with Whom You've Lost Touch.
84: Shop around for the Best Networking Events, and Frequent Them Often.
85: Work the Trade Shows.
86: Volunteer to Lead or Be on a Committee.
87: Become a Regular.
88: Create a Memorable Business Card, and Remember to Bring Plenty with You.
89: Don't Rely on Your Memory.
90: Seek out Public Speaking Opportunities.
91: Use a Crutch If It Helps.
92: Don't Get Sucked into Talking to Any One Person for Too Long.
93: Buy the First Round… or Any Round.
94: Be Less Drunk than Everyone Else in the Room.
95: Don't Go It Alone.
96: Take Advantage of a Captive Audience.
97: Join a Club or Other Social Group.
98: Host a Social Party.
99: Host or Organize an Event.
100: Marketing Yourself Doesn't Stop during Vacation.
101: Check out Your College's Alumni Association.
102: Remember Names.
103: Look for Easy Conversation Starters.
104: Don't Make Uncomfortable Jokes or Comments.
105: Use Your Kids.
106: Wait Tables.
107: Still Young? Play the Cute, Ambitious Kid Card.
108: Get a Puppy (or a Babysitting Job).
109: Make Follow-Up a Ritual.
Appendix A: Best Twitter Tools.
Appendix B: “Who You Should Follow on Twitter” Lists.
Appendix C: LinkedIn Groups.
Appendix D: Other Social Networks to Consider.
Appendix E: Networking Events.
Appendix F: Strategies for Success.

Meet the Author

Author Bio

Jay Miletsky

Jay Miletsky is an online marketing veteran with more than 20 years of experience. Jay was previously the CEO and founder of Mango Marketing, developing branding strategies for a diverse set of clients including the NBA, Hershey's, JVC, Kraft, and others. Jay is the author of 11 globally distributed books, published by both Pearson Education and Cengage Learning. His titles include Perspectives on Marketing, Perspectives on Branding, and a widely adopted college textbook titled Principles of Internet Marketing.