eBook Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life, 1st Edition

  • Lawrence R. Samuel
  • Published By:
  • ISBN-10: 1440857237
  • ISBN-13: 9781440857232
  • DDC: 305.2
  • Grade Level Range: College Freshman - College Senior
  • 186 Pages | eBook
  • Original Copyright 2017 | Published/Released December 2017
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price

About

Overview

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Preface.
Introduction.
1: Fountain of Youth.
2: Old Dog, New Tricks.
3: Reboot.
4: Inner Muse.
5: Bucket List.
6: Higher Ground.
7: Boomerpods.
8: Gray Power.
9: Pay it Forward.
10: Footprints in the Sand.
11: Conclusion.
Notes.
Selected Bibliography.
Index.
About the Author.