Trends and Innovations in Marketing Information Systems, 1st Edition

  • Theodosios Tsiakis
  • Published By: Business Science Reference
  • ISBN-10: 1466684607
  • ISBN-13: 9781466684607
  • DDC: 658.800285
  • Grade Level Range: College Freshman - College Senior
  • 357 Pages | eBook
  • Original Copyright 2015 | Published/Released March 2016
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price

About

Overview

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. TRENDS AND INNOVATIONS IN MARKETING INFORMATION SYSTEMS features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in This Series.
Table of Contents.
Detailed Table of Contents.
Preface.
Strategic use of IT/IS and Technologies for Marketing.
1: Web 2.0 Technologies and Marketing.
2: Information Technology Communication:Main Challenges and Pitfalls to Marketing and Management – Evidence from Curitiba (in Brazil).
3: Artificial Intelligence: Marketing's Game Changer.
4: Business Management and New Technologies to Improve the Services.
5: The Treacherous Path of Corporate Social Responsibility (CSR) and the Role of Information Systems in its Implementation.
6: Managing Digital Bonds in the Buyer-Supplier Relationships.
Customer Relationship Management (CRM).
7: The Role of Customer Relationship Management in the Global Business Environments.
8: Data-Driven Customer Centricity: CRM Predictive Analytics.
Social Media and Social Networking.
9: Social Media as Marketing Information Systems Co-Creation in Viral Video Advertising.
10: The Rise of Relationship Marketing with Social Media.
11: Social Media Performance Measurement.
12: The Role of Online Social Networking in the Recruitment Context.
Improving Market Performance through Marketing.
13: Online Pricing and Auctions.
14: Risk Management, Trust and Repeat Online Shopping Intentions: A South African Perspective.
15: Confronting the Challenges of Asymmetry of Information and Competition: The Rise of eBay.
16: Successful New Product Planning.
17: Upgrading Marketing Research: Neuromarketing Tools for Understanding Consumers.
18: Examining the Brand Communication Tools that Impact Brand Preferences of Women Consumer buying intentions-Empirical Investigation of Middle East.
Compilation of References.
About the Contributors.
Index.