Cengage Learning

Influencer Marketing For Dummies, 1st Edition

  • Kristy Sammis
  • Cat Lincoln
  • Stefania Pomponi
  • Jenny Ng
  • Edita Gassmann Rodriguez
  • Judy Zhou
  • Published By:
  • ISBN-10: 111911392X
  • ISBN-13: 9781119113928
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 312 Pages | eBook
  • Original Copyright 2016 | Published/Released June 2017
  • This publication's content originally published in print form: 2016

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About

Overview

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In this guide, you'll find out how to market to those who rock social media—and, subsequently, grow your brand.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Introduction.
Getting Started with Influencer Marketing.
1: Influencer Marketing 101.
2: Digging Deeper into Influencer Marketing.
Identifying Influencers.
3: The Best Influencers: The Power of Women on Your Bottom Line.
4: The New Rules of Engagement.
5: Outsourcing Influencer Marketing.
The Main Platforms for Influencer Marketing.
6: Blog Influencers.
7: Instagram Influencers.
8: Twitter Influencers.
9: Facebook Influencers.
10: Pinterest Influencers.
11: Video Influencers.
Measuring Your Success.
12: Meeting Metrics.
13: Integrating Influencer Marketing with Your Sales Funnel.
14: Using the Type of Marketing You Need: Influencer or Direct Marketing.
15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns.
Creating Stellar Influencer Marketing Campaigns.
16: The Six Secrets to Influencer Marketing Success.
17: Putting It All Together.
18: Five Pros Doing It Right.
The Part of Tens.
19: Ten Reasons Influencer Marketing Campaigns Fail.
20: Ten Online Resources for Influencer Marketing Information.
Appendix: Federal Trade Commission Guidelines.
Index.
About the Authors.
Dedication.
Authors' Acknowledgments.