eBook Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing, 1st Edition

  • Anil Kumar
  • Manoj Kumar Dash
  • Published By: Business Science Reference
  • ISBN-10: 1466688092
  • ISBN-13: 9781466688094
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 368 Pages | eBook
  • Original Copyright 2015 | Published/Released June 2016
  • This publication's content originally published in print form: 2015
  • Price:  Sign in for price

About

Overview

This research-focused title discusses several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans. It provides timely research and case studies on practical implementation of such theories in the digital marketplace and is designed for use by business professionals, executives, graduate-level students, and researchers.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Fuzzy MCDM in Digital Market Place: Background.
1: A Literature Survey on the Usage of Fuzzy MCDM Methods for Digital Marketing.
2: Fuzzy Multi-Criteria Decision Making Methods for E-Commerce Issues.
3: Fuzzy Structural Models and Based Applications in Digital Marketplace.
Consumer Decision Making in Digital Market Place.
4: Selection of Customers for Marketing Campaign as a Multi-Criteria Problem.
5: Selection of Digital Marketing Tools Using Fuzzy AHP-Fuzzy TOPSIS.
6: Using DEMATEL to Build Decision Model of Online Reputation Management for Improving the Services of Marketing.
Application of Fuzzy MCDM for Strategic Decision Making in Digital Market Place.
7: Enhanced Selling on Digital Space via Matching Buyer and Seller Preferences Using Fuzzy MCDM Method.
8: Some Generalized Intuitionistic Fuzzy Geometric Aggregation Operators with Applications in Multi-Criteria Decision Making Process.
9: Fuzzy and Soft Poly-Optimization in the Digital Environment: Examples.
Advance Fuzzy MCDM Analysis in Digital Market Place.
10: Applying the Fuzzy Analytical Network Process in Digital Marketing.
11: Fuzzy Nominal Classification Using Bipolar Analysis.
Fuzzy MCDM Analysis in Different Segment of Digital Market Place.
12: A Fuzzy-Based Decision Support Tool for Appraisement of Supplier's Quality Assurance Practices.
13: Multi-Criteria Decision Making Models for Sustainable and Green Supply Chain Management Based on Fuzzy Approach.
14: Multi-Criteria Fuzzy Analysis of Competitiveness: Comparative Evaluation of Regional Development.
Compilation of References.
About the Contributors.
Index.
Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Fuzzy MCDM in Digital Market Place: Background.
1: A Literature Survey on the Usage of Fuzzy MCDM Methods for Digital Marketing.
2: Fuzzy Multi-Criteria Decision Making Methods for E-Commerce Issues.
3: Fuzzy Structural Models and Based Applications in Digital Marketplace.
Consumer Decision Making in Digital Market Place.
4: Selection of Customers for Marketing Campaign as a Multi-Criteria Problem.
5: Selection of Digital Marketing Tools Using Fuzzy AHP-Fuzzy TOPSIS.
6: Using DEMATEL to Build Decision Model of Online Reputation Management for Improving the Services of Marketing.
Application of Fuzzy MCDM for Strategic Decision Making in Digital Market Place.
7: Enhanced Selling on Digital Space via Matching Buyer and Seller Preferences Using Fuzzy MCDM Method.
8: Some Generalized Intuitionistic Fuzzy Geometric Aggregation Operators with Applications in Multi-Criteria Decision Making Process.
9: Fuzzy and Soft Poly-Optimization in the Digital Environment: Examples.
Advance Fuzzy MCDM Analysis in Digital Market Place.
10: Applying the Fuzzy Analytical Network Process in Digital Marketing.
11: Fuzzy Nominal Classification Using Bipolar Analysis.
Fuzzy MCDM Analysis in Different Segment of Digital Market Place.
12: A Fuzzy-Based Decision Support Tool for Appraisement of Supplier's Quality Assurance Practices.
13: Multi-Criteria Decision Making Models for Sustainable and Green Supply Chain Management Based on Fuzzy Approach.
14: Multi-Criteria Fuzzy Analysis of Competitiveness: Comparative Evaluation of Regional Development.
Compilation of References.
About the Contributors.
Index.