NEW

eBook News Literacy: Advertising Overload, 1st Edition

  • Duchess Harris
  • Sue Bradford Edwards
  • Published By: Core Library
  • ISBN-10: 153215173X
  • ISBN-13: 9781532151736
  • DDC: 659.1
  • Grade Level Range: 3rd Grade - 6th Grade
  • 48 Pages | eBook
  • Original Copyright 2018 | Published/Released May 2019
  • This publication's content originally published in print form: 2018
  • Price:  Sign in for price

About

Overview

Media outlets rely on advertising for financial support, but in many cases, it’s becoming more difficult to determine where the news ends and advertising begins. This book takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
1: Advertising Where You Play.
2: The Early Internet.
3: Ad Blockers and Native Ads.
4: Your Personal Information.
5: What's Acceptable?.
6: Fast Facts.
7: Stop and Think.
Glossary.
Online Resources.
Learn More.
About the Authors.
Index.