Marketing Techniques for Financial Inclusion and Development, 1st Edition

  • Dhiraj Jain
  • Adya Sharma
  • Published By: Business Science Reference
  • ISBN-10: 1522540369
  • ISBN-13: 9781522540366
  • DDC: 332.1068
  • Grade Level Range: College Freshman - College Senior
  • 311 Pages | eBook
  • Original Copyright 2018 | Published/Released November 2018
  • This publication's content originally published in print form: 2018

  • Price:  Sign in for price



Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. This title is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in This Series.
Other Frontmatter.
Table of Contents.
Detailed Table of Contents.
1: Boundless Banking: The Role of Evolution in Personal Banking for Financial Inclusion in India.
2: Payment Banks and Small Finance Banks: A Route to Better Financial Inclusion?.
3: Customer Shareholding as a Radical Approach to a Sustainable and Profitable Relationship.
4: Effectiveness of Financial Inclusion Initiatives: A Case Study of Rajasthan State.
5: How Customer Analytics and Digital Technologies Drive Banks to Understand Consumer Awareness Towards Financial Inclusion.
6: Financial Literacy for Financial Inclusion Using Mobile Technology in India.
7: Financing Millennials in Developing Economies: Banking Strategies for Undergraduate Students.
8: Challenges Faced by Banks for Financial Inclusion: Growth and Viability in the Indian Context.
9: Consumer Awareness Towards Financial Inclusion in India: A Study on Mahanagar Co Op Bank Ltd, Mumbai.
10: Journey of Financial Inclusion Driven by Indian Banking Industry.
11: Leveraging Tax as a Tool for Financial Inclusion of MSMEs: Micro, Small, and Medium Enterprises (MSMEs) and Financial Exclusion.
12: The Case of the Missing Customer.
13: The Study of the Relationship Between the Slum Customers and the Factors Affecting Bank Account Opening Under Pradhan Mantri Jan Dhan Yojna in Lucknow.
14: Financial Inclusion Through Microenterprises of Rural SHGs: An Empirical Study in South Rajasthan.
Compilation of References.
About the Contributors.