Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities, 1st Edition

  • David J. Finch
  • Norm O'Reilly Laurentian University
  • Gashaw Abeza
  • Brad Clark
  • David Legg
  • Published By: Business Science Reference
  • ISBN-10: 1799815404
  • ISBN-13: 9781799815402
  • DDC: 794.8
  • 185 Pages | eBook
  • Original Copyright 2020 | Published/Released March 2020
  • This publication's content originally published in print form: 2020

  • Price:  Sign in for price



The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? This book provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in E-Business Research (AEBR) Book Series.
Table of Contents.
1: eSports Today: Its Origins and Ecosystem.
2: eSports Stakeholders: Important Groups and Relationships.
3: The eSports Economy.
4: eSports Media.
5: eSports Sponsorship: Current Reality and Future Potential.
6: eSports Gender, Race and Culture.
7: eSports Health and Wellness.
8: The Future of eSports: Future Research Directions.
Related Readings.
About the Authors.

Meet the Author

Author Bio

Norm O'Reilly

Dr. Norm O'Reilly is Director and Associate Professor of the School of Sports Administration in the Faculty of Management at Laurentian University. He is also Director of the Institute of Sport Marketing (ISM) at Laurentian University. The holder of B.Sc., MA, MBA and PhD degrees, Norm has published widely in the marketing and sport marketing literatures, including the International Journal of Sport Finance, Journal of Marketing Education, Annals of Tourism Research, International Journal of Sport Marketing and Sponsorship, and Social Marketing Quarterly.

Brad Clark

Author Brad Clark is an award-winning artist and animator whose experience ranges from modeling and rigging for television and video games to editing motion capture for Gollum in "The Lord of the Rings: The Two Towers". He is currently an animator and Character TD at the Animation Farm in Austin, Texas. He has taught animation, character design, and setup at Full Sail, trained 2D animators on SOFTIMAGE® in Manila, and has headed up internal training on motion capture, character rigging, and scripting for artists while with Acclaim Austin. His credits include the films "The Lord of the Rings: The Two Towers" and "Major Damage", television series "Quest: Tales from the Ramayana", and the VEXX and NBA JAM ¿04 video games.