eBook Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, 1st Edition

  • Geoffrey Colon
  • Published By:
  • ISBN-10: 0814437400
  • ISBN-13: 9780814437407
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 256 Pages | eBook
  • Original Copyright 2016 | Published/Released June 2017
  • This publication's content originally published in print form: 2016
  • Price:  Sign in for price

About

Overview

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. This book will take you on a tour of our changing world where: selling is dead, but ongoing conversation thrives; consumers generate the best content about brands; where people tune out noise and listen to feelings; curiosity leads the marketing team; and growth depends on merging analytics with boundless creativity.

Table of Contents

Front Cover.
Praise for Disruptive Marketing.
Title Page.
Dedication.
Other Frontmatter.
Contents.
Foreword.
Preface.
Half Title Page.
Introduction: What if?.
A World Without Rules.
1: The Disruptive Mindset: Create, Engage, Adapt.
2: The Disruptive Continuum: Perpetual Change.
3: Creative Disruption in the Anti Organization Age.
4: Stop Hiring MBAs: Your Business Needs Hybrids to Succeed.
The New Personality of Marketing Success.
5: The Disruptive Marketer’s Mindset: Punk Rocker, New Parent, Soccer Player.
6: The Genius of Tinkerers And “Temporary” Marketers.
The Building Blocks of Disruptive Marketing.
7: Content Is King—but Distribution Is Queen.
8: Social by Design and the Advent of the Post-Digital Age.
Four Skills for the Disruptive Marketer.
9: Skill #1: Always Be Listening.
10: Skill #2: Don’t Be Lured by Bright, Shiny Objects.
11: Skill #3: Give Back: Ethics as the New Marketing.
12: Skill #4: Learn, Unlearn, Relearn.
Epilogue: Feelings Rule.
Afterword.
Acknowledgments.
Appendices.
Tools by Category.
Endnotes.
Additional Reading.
Interviewees.
About the Author.
Index.
Copyright Page.