Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, 1st Edition

  • Bikramjit Rishi
  • Published By: Business Science Reference
  • ISBN-10: 1466681403
  • ISBN-13: 9781466681408
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 389 Pages | eBook
  • Original Copyright 2015 | Published/Released March 2016
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price

About

Overview

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. ISLAMIC PERSPECTIVES ON MARKETING AND CONSUMER BEHAVIOR: PLANNING, IMPLEMENTATION, AND CONTROL brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Consumerism and Consumption in Islamic Context.
1: A Simplified Method for Understanding Judgment and Decision Making of Muslim Consumers.
2: Consumer Behavior in Islam.
3: When Faithful Consumption Meets Modernism: A Review of Consumption Practices in Turkey.
4: Consumers' Purchasing Behaviour for Fresh Meat from Modern Retail Stores and Traditional Markets in Malaysia and Indonesia.
5: Islam and Consumption: Religion Interpretations and Changing Consumerism.
Marketing Strategy and Marketing Communication in Islamic Context.
6: Islamic Marketing: A Conceptual Framework for Political, Cultural, and Religious Interrelatedness.
7: Marketing Communications in the Islamic Perspective: Communicating the Halal Branding.
8: Practical Applications in Marketing Strategies and Consumer Behaviour in an “Islamic” Context.
9: Luxury Consumption Behavior of Muslim Customers in a Culturally Distinct and an Affluent Market.
10: Demystifying the Islamic Consumer Segments.
Managing with Islamic Marketing.
11: Marketing Financial Services and Products in Different Cultural Environments.
12: Accepting a New Nano-Tech-Based Technology in the Fruit Storage Industry: A B2B Perspective from the Middle East.
13: Zakat and its Socio-Economic Merits: A Holistic View towards Eradication of Poverty.
14: The Perspectives of E-Commerce in Arab Region: An Explorative Study.
Compilation of References.
About the Contributors.
Index.