eBook Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 1st Edition

  • Published By: Business Science Reference
  • ISBN-10: 1522517944
  • ISBN-13: 9781522517948
  • DDC: 659.1
  • Grade Level Range: College Freshman - College Senior
  • 1806 Pages | eBook
  • Original Copyright 2017 | Published/Released March 2017
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price

About

Overview

This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.