eBook Social Media Marketing: Breakthroughs in Research and Practice, 1st Edition

  • Published By: Business Science Reference
  • ISBN-10: 1522556389
  • ISBN-13: 9781522556381
  • DDC: 651.8
  • Grade Level Range: College Freshman - College Senior
  • 1572 Pages | eBook
  • Original Copyright 2018 | Published/Released October 2018
  • This publication's content originally published in print form: 2018
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About

Overview

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. This title contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.