Business Reference Guide: Global Marketing & Public Relations, 2nd Edition

  • Published By:
  • ISBN-10: 1429840722
  • ISBN-13: 9781429840729
  • DDC: 658.848
  • Grade Level Range: 9th Grade - College Senior
  • 60 Pages | eBook
  • Original Copyright 2017 | Published/Released August 2017
  • This publication's content originally published in print form: 2017

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This volume offers an expansive overview of global marketing techniques and public relations strategies. The essay collection is broken up into several sections that detail a variety of international marketing methods and evaluate the potential problems organizations face in pursuing global marketing strategies.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: International Marketing.
2: Global Marketing.
3: International Advertising.
4: Business Marketing.
5: Multinational Marketing.
6: Cross-Cultural Relations.
7: Public Relations.
8: Public Relations and Social Media.
9: Customer Loyalty Programs.