eBook Business Reference Guide: Global Marketing & Public Relations, 2nd Edition

  • Published By:
  • ISBN-10: 1429840722
  • ISBN-13: 9781429840729
  • DDC: 658.848
  • Grade Level Range: 9th Grade - College Senior
  • 60 Pages | eBook
  • Original Copyright 2017 | Published/Released August 2017
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price

About

Overview

This volume offers an expansive overview of global marketing techniques and public relations strategies. The essay collection is broken up into several sections that detail a variety of international marketing methods and evaluate the potential problems organizations face in pursuing global marketing strategies.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
Introduction.
1: International Marketing.
2: Global Marketing.
3: International Advertising.
4: Business Marketing.
5: Multinational Marketing.
6: Cross-Cultural Relations.
7: Public Relations.
8: Public Relations and Social Media.
9: Customer Loyalty Programs.