eBook Social Media Marketing All-in-One For Dummies, 3rd Edition

  • Jan Zimmerman
  • Deborah Ng
  • Published By:
  • ISBN-10: 1118951360
  • ISBN-13: 9781118951361
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 840 Pages | eBook
  • Original Copyright 2015 | Published/Released July 2017
  • This publication's content originally published in print form: 2015
  • Price:  Sign in for price

About

Overview

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Introduction.
The Social Media Mix.
1: Making the Business Case for Social Media.
2: Tallying the Bottom Line.
3: Plotting Your Social Media Marketing Strategy.
4: Managing Your Cybersocial Campaign.
Cypersocial Tools.
5: Discovering Helpful Tech Tools.
6: Leveraging Search Engine Optimization (SEO) for Social Media.
7: Using Social Bookmarks, News, and Share Buttons.
Content Marketing.
8: Growing Your Brand with Content.
9: Exploring Content Marketing Platforms.
10: Developing a Content Marketing Strategy.
11: Getting Your Content to the Masses.
Twitter.
12: Using Twitter as a Marketing Tool.
13: Using Twitter as a Networking Tool.
14: Finding the Right Twitter Tools.
15: Supplementing Online Marketing Tools with Twitter.
16: Hosting Twitter Chats.
Facebook and Instagram.
17: Using Facebook as a Marketing Tool.
18: Creating and Sharing Content on Facebook.
19: Gaining Insights about Your Facebook Community.
20: Advertising on Facebook.
21: Getting Started with Instagram.
LinkedIn.
22: Promoting Yourself With LinkedIn.
23: Promoting Your Business with LinkedIn.
24: Starting a LinkedIn Group.
25: Using LinkedIn as a Content Platform.
Pinterest.
26: Pinning Down Pinterest.
27: Marketing with Pinterest.
28: Driving Sales with Pinterest.
Other Social Media Marketing Sites.
29: Weighing the Business Benefits of Minor Social Sites.
30: Leaping into Google+.
31: Maximizing Stratified Social Communities.
32: Profiting from Mid-Size Social Media Channels.
33: Making Social Media Mobile.
34: Multiplying Your Impact.
Measuring Results; Building Success.
35: Delving into Data.
36: Analyzing Content-Sharing Metrics.
37: Analyzing Twitter Metrics.
38: Analyzing Facebook Metrics.
39: Measuring Other Social Media Networks.
40: Comparing Metrics from Different Marketing Techniques.
41: Making Decisions by the Numbers.
Index.
About the Authors.
Dedication.
Authors' Acknowledgments.