Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities, 1st Edition

  • Hans Ruediger Kaufmann
  • Agapi Manarioti
  • Published By: Business Science Reference
  • ISBN-10: 1683180178
  • ISBN-13: 9781683180173
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 222 Pages | eBook
  • Original Copyright 2017 | Published/Released September 2017
  • This publication's content originally published in print form: 2017

  • Price:  Sign in for price



Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. This book is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in this Series.
Table of Contents.
1: E-Marketing in a Digitalized World.
2: Technological Background Knowledge to Use the Internet as a Marketing Tool.
3: Consumers and Communities.
4: Consumer Engagement in Social Media Platforms.
5: Content is King: The Role of Content Management in Online Marketing.
6: Towards an Integrated Online-Offline Marketing Design: Integrating Knowledge Management, Multi-Channel Marketing, Big Data, and Customer Analytics.
Related Readings.
About the Author.