eBook Green Marketing as a Positive Driver Toward Business Sustainability, 1st Edition

  • Vannie Naidoo
  • Rahul Verma
  • Published By: Business Science Reference
  • ISBN-10: 1522595600
  • ISBN-13: 9781522595601
  • DDC: 658.8
  • 356 Pages | eBook
  • Original Copyright 2020 | Published/Released December 2019
  • This publication's content originally published in print form: 2020
  • Price:  Sign in for price



As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. This book is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.