Green Marketing as a Positive Driver Toward Business Sustainability, 1st Edition

  • Vannie Naidoo
  • Rahul Verma
  • Published By: Business Science Reference
  • ISBN-10: 1522595600
  • ISBN-13: 9781522595601
  • DDC: 658.8
  • 356 Pages | eBook
  • Original Copyright 2020 | Published/Released December 2019
  • This publication's content originally published in print form: 2020

  • Price:  Sign in for price



As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. This book is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: Antecedents of Green Consumerism.
2: The Green Consumer Behavior.
3: Green but How Green? Green Product Evaluation Programs in Terms of Marketing.
4: Green Consumer Behavior and Its Implications on Brand Marketing Strategy.
5: Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations.
6: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico.
7: Role of Internal and External Values on Green Purchase.
8: Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations: The Intellectual Capital Factor.
9: Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age.
10: Eco-Labels.
11: Sustainable Value Chains: A Critical Analysis of Sustainable Supply Chain Failures in Developing and Developed Economies.
Compilation of References.
About the Contributors.