Cengage Learning

Marketing in Tourism Hospitality, Events and Food: A Critical Approach, 2nd Edition

  • Craig Hirst
  • Richard Tresidder
  • Published By: Goodfellow Publishers Limited
  • ISBN-10: 1910158321
  • ISBN-13: 9781910158326
  • DDC: 910.688
  • Grade Level Range: College Freshman - College Senior
  • 302 Pages | eBook
  • Original Copyright 2016 | Published/Released September 2018
  • This publication's content originally published in print form: 2016

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About

Overview

Targeted at second year undergraduate students through to master's level post-graduate, this book takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: Traditional Approaches to Marketing; Marketing Perspectives and Value Creation; Consumers and Consumption; Making sense of your marketing audience; Semiotics and Meaning in THEF Marketing; THEF Experiences; Taste, taste makers and THEF Marketing; Social media marketing; and more.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
About the Authors.
Acknowledgements.
Introduction: On the Theme of Marketing in Tourism, Hospitality, Events and Food.
1: THEF Marketing and the Exchange of Value.
2: Marketing as Interaction and Service.
3: Marketing and THEF Consumption as a Socio-Cultural Process.
4: Putting the Experiences into Experiences Marketing.
5: Consumer Resources and THEF Experiences.
6: Marketing and Identity.
7: The Semiotics of THEF Marketing.
8: Interpreting Marketing.
9: Ethics, Sustainable Marketing and the Green Consumer.
Conclusion.
References.
Index.