Emerging Innovative Marketing Strategies in the Tourism Industry, 1st Edition

Nilanjan Ray
Published By: Business Science Reference
ISBN-10: 1466687002
ISBN-13: 9781466687004
DDC: 910.68
Grade Level Range: College Freshman - College Senior
354 Pages | eBook
Original Copyright 2015 | Published/Released March 2016
This publication's content originally published in print form: 2015

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About

Overview

Effectively employing various promotional tactics will benefit all manner of travel destinations and attract a larger number of tourists to these locations. This title is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series.
Titles in This Series.
Dedication.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgement.
1: The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry.
2: CRM in Tourism: Customer Relationship Management (CRM).
3: Advent of Information Technology in the world of Tourism.
4: Sustainable Tourism Marketing Strategy: Competitive Advantage of Destination.
5: The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism.
6: Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana.
7: Smart Technologies: Augmented Reality Applications in Tourism Marketing.
8: Potentials of Wineries as Tourism Destinations in India.
9: A Comparative Study of an Innovative Marketing Strategies Adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL).
10: The Role of Marketing Strategies in the Tourism Industry.
11: Tourism Marketing in Developing Countries.
12: Experiential Tourist Products: The Role of Servicescape.
13: Tourism Motivational Factors in Bhutan: An Empirical Study.
14: A Birds Eye Views on Leisure Services.
15: Regional Sustainable Development: Cultural Tourism in the Southern Jalisco, México.
16: Tourist Inflow in a Temple City: A Study of Cultural Tourism in Bishnupur, India.
17: How Can a Regional Theme Park Survive in China? Studying Strategies Used by Wuhu Fantawild Dreamland.
18: Giving Brand Image to a Nation: A Proposed Framework.
19: Role of Tourism Industry in Employment Generation: A Case Study of Nagaland.
Compilation of References.
About the Contributors.
Index.