Exploring Theater: Advertising and Marketing in Theater, 1st Edition

  • George Capaccio
  • Published By: Cavendish Square Publishing
  • ISBN-10: 1502630001
  • ISBN-13: 9781502630001
  • DDC: 659.2
  • Grade Level Range: 7th Grade - 12th Grade
  • 96 Pages | eBook
  • Original Copyright 2018 | Published/Released September 2018
  • This publication's content originally published in print form: 2018

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The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marketing, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: Curtain Up on Marketing.
2: Part of a Team.
3: Making Things Happen.
4: Take It to the Next Level.
5: The Next Act.
For More Information.
About the Author.