eBook Careers as a Marketing and Public Relations Specialist, 1st Edition

  • Daniel E. Harmon
  • Published By:
  • ISBN-10: 1477717978
  • ISBN-13: 9781477717974
  • DDC: 658.0023
  • Grade Level Range: 6th Grade - 12th Grade
  • 80 Pages | eBook
  • Original Copyright 2014 | Published/Released December 2015
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price

About

Overview

Marketing and PR professionals are trained to effectively communicate a seller's message to a buying public. These professionals work in community relations, public and media relations, government relations, investor relations, corporate communications, marketing communications, public affairs, advertising, writing, editing, training and teaching, photography and video production, graphic design, and human resources. This comprehensive volume presents young people with exciting, diverse career opportunities to consider. Marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies are just some of the topics covered in this all-inclusive career guide.

Features and Benefits

  • Sidebars, Glossary, For Further Information Section, List of Organizations, Web Sites, Further Reading, Bibliography, Index, Author Biography.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
Introduction.
1: Marketing.
2: Public Relations.
3: Preparing Yourself.
4: Working Freelance.
5: Connecting with Clients.
6: Avenues of Communication.
Glossary.
For More Information.
For Further Reading.
Bibliography.
Index.
About the Author.
Photo Credits.